Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) relies heavily on advertising revenue, but has expanded its business into the growing cloud computing market, where IBM (NYSE: IBM) also plays. The cloud is an exciting segment, but that didn't help these tech titans avoid the impact of the COVID-19 pandemic. Has one been hit harder? Is one a better investment? Let's look at each to determine the answers.
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IBM was well on its way to repositioning its business around cloud computing services when the pandemic struck. Last year, it acquired open-source cloud computing platform Red Hat and in April, the company appointed the head of its cloud and cognitive software division, Arvind Krishna, as the new CEO. The percentage of revenue coming from cloud computing grew from 4% in 2013 to 27% in 2019.