Customers have proven over and over again that they aren't particularly interested in paying cash for solar installations for their roofs and don't want to go to the work of keep track of energy assets like energy storage in the home. But if the financing package and services are right and savings are real, they are willing to sign long-term deals to buy energy from their roof as more of a service.
This opens up the potential for a larger list of energy a service offerings for solar for customers. Pair solar with energy storage, demand response, and EV charging, and it may be the start of a real transition to renewable energy for millions of people.
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