FL - WSS KICKS OFF BACK-TO-SCHOOL WITH SOCCER STAR HIRVING CHUCKY LOZANO AND BASEBALL LEGEND ADRIÁN GONZÁLEZ

PR Newswire

Where Family, Sport, and Back-to-School Essentials Come Together

LOS ANGELES , July 14, 2025 /PRNewswire/ -- This back-to-school season, WSS - a banner under Foot Locker, Inc. (NYSE: FL) - and the neighborhood shoe store known for bringing value and style to local communities, is teaming up with two beloved athletes, San Diego FC's Hirving "Chucky" Lozano and Five-time All-Star Adrián González , to celebrate what really matters to them: family, access to the brands kids love, and setting  kids up for success.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/wss/9293254-en-wss-back-to-school-hirving-chucky-lozano-and-adrian-gonzalez

The WSS "Best Value Always" campaign features Lozano and González appearing alongside their children in a heartfelt commercial that blends back-to-school excitement with powerful reminders of cultural pride and generational inspiration.

"Back-to-school isn't just about pencils and shoes—it's about giving your kids the confidence to go after their dreams," said Hirving "Chucky" Lozano . "I'm proud to work with WSS, a brand that's always supported our communities with heart and purpose."

"Partnering with WSS felt like a great fit because they're a brand rooted in community," said Adrián González . "Their values align closely with my own, especially my family-first approach to life. I'm grateful to have collaborated on a campaign that was made even more special by having my daughters by my side."

Back-to-School Events and Activations
To help families gear up for the new school year, WSS is hosting a series of in-store Back-to-School events from July 17 to August 18 at participating locations. Select stores will offer community-focused activations such as free school supplies , complimentary haircuts for kids , and exciting giveaways—including chances to win back-to-school essentials like sneakers, bikes, Chromebooks, and more.

Free school supplies available while supplies last. Haircuts subject to time and capacity, first-come, first-served. Giveaway items and activations, including the Locker Challenge, may vary by location and are subject to Official Rules—see store associate for details. Restrictions may apply. For a complete list of participating stores and updated event information, visit back-to-school-events .

From the First Bell to After-School Goals
This season, WSS is your go-to destination for back-to-school looks that get every student classroom-ready and game-day-ready—offering styles that inspire self-expression and celebrate fresh starts:

• Classic Sneakers : Timeless styles built for everyday hustle.
• Soccer-Inspired Styles : From the field to the hallway, athletic looks kids love.
• Modern Runners : Sleek, modern kicks for the fast pace of growing up.

WSS Back-to-School Highlights

• Backpacks That Carry More Than Books : Featuring top brands and thoughtful details like padded straps, USB ports, and water-resistant finishes—plus clear styles that meet school guidelines.
• Everyday Essentials for Less: 3-for- $20 tees and bundles from WSS Athletic to outfit the whole crew .
• Easy Shopping Options : Free shipping on orders of $99 or more and convenient in-store pickup (subject to terms and conditions).
• WSS Rewards: Earn 1 point per $1 and unlock exclusive savings and perks.

About WSS
WSS, a banner of Foot Locker, Inc., is a neighborhood-focused, value-driven footwear and apparel retailer headquartered in Gardena, California , with over 150 stores nationwide. WSS offers a wide selection of sneakers from top brands including adidas, Nike, Jordan , New Balance, Puma, and Converse, along with casual and workwear styles from Wolverine, Timberland, and its private label Eurostar. To learn more, visit www.shopwss.com .

SOURCE WSS