More and more people are cutting the cord every year. Over 2 million households said goodbye to their bloated bundles in the first half of 2019, settling on a slimmer package of streaming services. That puts the pace ahead of the 3.5 million households that cut the cord last year.
There are five key factors leading to an acceleration in cord-cutting, according to a recent study from Roku (NASDAQ: ROKU). The company predicts that if trends continue, the number of cord-cutters and cord-nevers in the United States will outnumber pay-TV households by 2024. About 60 million households will access video exclusively through streaming services that year, according to the study. Here's what's pushing the growth in that number.
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