Energy drink maker Celsius Holdings (NASDAQ: CELH) is a profoundly polarizing stock. The stock has many bullish supporters but also a lot of investors betting against it. The middle ground between love and hate is small and shrinking.
So, should you buy Celsius today and hang on for a bumpy ride in the long run, or sell and stay far away from this volatile ticker? The honest answer is that it depends. Let's take a look at the upsides and downsides of buying Celsius stock today, and then you can decide where you land on that scale.
The company has found a lucrative niche in the energy drink market. Celsius sets itself apart from rivals like Red Bull and Monster Energy (NASDAQ: MNST) with a focus on healthy ingredients such as ginger root and green tea leaf. In fact, the sugar-free drinks are marketed as dietary supplements rather than energy drinks. Consumers are embracing that health-oriented message. Celsius' revenues rose 137% year over year in the second quarter.
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Celsius Holdings Is a Great Buy for Some Investors -- And a No-Brainer Sell to Others