You probably don't know anything about LiveRamp Holdings (NYSE: RAMP), but LiveRamp Holdings knows a lot about you. Well, not you exactly, but rather an anonymous profile of you and millions of others. This information could make this software-as-a-service (SaaS) specialist an essential player in programmatic advertising going forward and richly reward its shareholders in the process.
With advertising giants like Facebook, Alphabet, and Amazon out there, why would little LiveRamp -- with only a $2.5 billion market capitalization -- thrive going forward? Simply put, it offers something valuable those other players can't.
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