Advertising used to be much simpler. If a company wanted to attract customers it could rent a billboard, run a magazine ad , or air a commercial. But today, businesses are relying increasingly on digital advertisements. Last year, 58% of the world's media advertisement spending was digital. Companies' advertising budgets are devoted to companies like The Trade Desk (NASDAQ: TTD) and Alphabet (NASDAQ: GOOG) that sell ads across the internet.
But how can a Trade Desk customer be sure their Dallas restaurant ad isn't being shown in New York City? Enter: DoubleVerify (NYSE: DV) , which reduces fraud and evaluates brand safety so companies can advertise more efficiently. DoubleVerify states: "For advertising to make an impact, ads must be seen, by a real person, in a brand safe environment, in the intended geography." Its platform excels at achieving these goals.
Unlike most digital advertisement companies, DoubleVerify works with both the demand and the supply side. If a clothing brand wanted to advertise online, it can enlist a company like The Trade Desk to buy ad space; this is the demand-side. On the supply side, a website sells advertising real estate. DoubleVerify assists the two parties in three ways: viewability, fraud, and brand safety.
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