Two months after its initial launch, Comcast 's (NASDAQ: CMCSA) Peacock is finally available on Roku (NASDAQ: ROKU) devices. The deal came shortly after Comcast's NBCUniversal threatened to remove all of its TV Everywhere apps from Roku's channel store, sparking a new round of negotiations.
But don't think Comcast had the upper hand just because it was able to leverage its other streaming apps. The market clearly believes Roku got the better end of the deal, sending shares 17% higher after the announcement. Furthermore, the deal provides even more leverage in its ongoing negotiations with AT&T (NYSE: T) over HBO Max distribution.
Image source: Roku.
For further details see:How Roku Finally Got a Deal Done for Peacock