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LOW - LOWE'S INVITES BAY AREA RESIDENTS TO TRY ON THEIR KITCHEN WITH LOWE'S STYLE STUDIO(TM)


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  • April, 25 2025 04:45 PM
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MWN AI Summary *

Lowe's is inviting Bay Area residents to experience a revolutionary home improvement tool, Lowe's Style Studio™, starting April 26. This innovative 3D design experience, exclusively designed for Apple Vision Pro, enables customers to visualize their dream kitchens in real-time at five participating stores. Users can "try on" different elements such as colors, styles, and features of their kitchen renovations, making the process engaging and interactive.

Chandhu Nair, Lowe's Senior VP of Data, AI, and Innovation, emphasizes the importance of confidence in home design, stating that customers should have the same kind of assurance when renovating their homes as they do when trying clothes or test-driving cars. By utilizing spatial computing, Lowe's Style Studio™ allows users to seamlessly blend digital content with the physical environment, providing an immersive experience where they can view life-sized countertops, backsplashes, and appliances without any financial commitment.

The Style Studio is not only beneficial for typical DIYers but also for professionals like interior designers and real estate agents, who can use the tool to help clients make informed choices. Customers are encouraged to bring family or home professionals to their sessions, which can be saved digitally for future reference or shared among participants.

The service, which is available by appointment or walk-in (with appointments preferred), is designed to ease the pressure of making the right design choices. With Lowe's commitment to the lowest price guarantee, customers can explore a myriad of design possibilities, confident in their selections. This initiative positions Lowe’s at the forefront of integrating technology into retail, enriching the home improvement experience.

MWN AI Analysis *

Lowe's recent introduction of the Style Studio™ in the Bay Area represents a significant advancement in the home improvement retail sector, merging spatial computing technology with traditional DIY culture. This initiative allows customers to visualize and experience potential kitchen renovations in real time using Apple Vision Pro. This innovative approach not only enhances customer engagement but also provides a platform for informed decision-making, which is crucial in home renovations where investment stakes can be high.

For investors and market watchers, this move indicates Lowe's commitment to leveraging technology to enhance customer experience, potentially boosting foot traffic and sales in their physical locations. The immersive, free service encourages more people to visit Lowe's stores, which could lead to higher conversion rates. The emphasis on shared experiences—where customers can involve family or professionals—further strengthens this marketing strategy.

As the market becomes increasingly competitive, particularly with the rise of e-commerce and other home improvement competitors, Lowe's proactive step towards innovation signifies a promise of customer loyalty and brand differentiation. Furthermore, the integration of artificial intelligence and data analytics in understanding customer preferences can lead to better-targeted marketing strategies down the road.

For those invested in Lowe's stock (NYSE: LOW), this initiative could be a positive long-term indicator. The implications of such tech-driven services can potentially translate to increased revenues, especially as renovations are often high-ticket transactions. As consumers seek tailored experiences, Lowe’s Style Studio™ may well position Lowe’s as a leader in experiential retail within the home improvement sector.

Overall, it’s advisable for stakeholders to monitor Lowe’s performance closely as it embraces this forward-thinking approach, paying attention to customer adoption rates and overall sales growth as an indicator of market responsiveness to innovative service offerings.

* MWN AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.


PR Newswire

Designed exclusively for Apple Vision Pro, Lowe's Style Studio™ empowers customers to visualize and experience a kitchen refresh in minutes at five Bay Area stores starting April 26

CHARLOTTE, N.C. , April 25, 2025 /PRNewswire/ -- Beginning Saturday, April 26 , Lowe's stores in northern California will offer free appointments for Lowe's Style Studio™, an immersive 3D experience that lets customers design and "try on" their dream kitchen using Apple Vision Pro, changing the colors, styles, and features around them in real time. Lowe's Style Studio™ combines spatial computing with home improvement, giving customers the ultimate confidence of experiencing their dream kitchen—or a smaller project like a new sink or wall color —before actually renovating it.

"We try on clothes, sample paint colors, and test drive cars to help us decide before we buy," said Chandhu Nair, Lowe's SVP of Data, AI and Innovation. "Customers deserve that same confidence when it comes to home renovation. With Lowe's Style Studio, consumers don't have to guess what their new kitchen could look like—they can step into it and experience their style choices together as if they are actually there. This is the future of retail—personal, immersive, and powered by technology."

Lowe's shoppers can focus on a single aspect of the kitchen—like a new cabinet color—or reimagine the entire room using Lowe's Style Studio™ for Apple Vision Pro. Within the experience they can view full-sized countertops, backsplashes, and appliances within a kitchen, all for free. This is particularly helpful for products like countertops, where a full scale rendering allows customers to see additional variation and veining. Whether it's a major overhaul or a small refresh, Lowe's Style Studio™ makes it easy to explore design possibilities before spending a dime.

The pressure to get kitchen remodels right impacts DIYers and the Pros that support them. Interior designers, real estate agents, and installers have used Lowe's Style Studio™ to help clients feel more comfortable with their design selections. By turning ideas into immersive, shared experiences, the tool brings everyone to the table with clarity and confidence—and with Lowe's lowest price guarantee, customers can feel good about their choices from every angle. Spatial computing seamlessly blends digital content into the physical space, enabling users to interact in stunning resolution, using intuitive input controlled by a user's eyes and hands.

Customers are encouraged to bring family members or home professionals to their session, where they can follow along on an iPad that mirrors the Apple Vision Pro experience. Customers can then digitally save and share their selected styles at the end of the session. These can also be saved to the customer's Lowes.com account for future reference at home.

Sessions are free with no purchase commitments and available by appointment or walk-in (appointments are preferred). Appointments can be made at Lowes.com for the following California stores:

  • Concord , 1935 Arnold Industrial Way, Concord
  • East San Jose , 775 Ridder Park Dr., San Jose
  • Dublin , 3750 Dublin Blvd., Dublin
  • South San Jose , 5550 Cottle Rd., San Jose
  • Sunnyvale , 811 East Arques Ave., Sunnyvale

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW ) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States . With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .

Media Contact
Caitlin Byrnes
Lowe's Companies, Inc.
caitlin.byrnes@lowes.com

SOURCE Lowe's Companies, Inc.


MWN AI FAQ **

How does Lowe's Style Studio™ differentiate itself from other home improvement visualization tools in the market and what potential impact could this have on Lowe's Companies Inc. LOW's market share?

Lowe's Style Studio™ sets itself apart by offering a highly personalized, immersive visualization experience that integrates advanced technology and design tools, potentially enhancing customer engagement and driving sales, which could significantly boost Lowe's market share.

What are the expected costs associated with implementing Lowe's Style Studio™ in terms of technology and staffing, and how might these affect Lowe's Companies Inc. LOW’s profit margins?

Implementing Lowe's Style Studio™ will incur substantial costs for technology upgrades and staffing, potentially squeezing profit margins in the short term as the company seeks to enhance customer experience and drive long-term sales growth.

Given the growing trend of immersive technology in retail, how might Lowe's Style Studio™ positioning affect Lowe's Companies Inc. LOW's long-term brand loyalty and customer retention strategies?

Lowe's Style Studio™ positioning can enhance long-term brand loyalty and customer retention by providing personalized, immersive shopping experiences that engage customers, foster emotional connections, and encourage repeat visits to the store and website.

What metrics will Lowe's Companies Inc. LOW use to measure the success of the Style Studio™ initiative, and how might these insights inform future technological investments?

Lowe's Companies Inc. will likely measure the success of the Style Studio™ initiative using metrics such as foot traffic increase, customer engagement rates, sales growth in related categories, and customer feedback, which can inform future technological investments by identifying effective innovations.

** MWN AI Questions are based on asking OpenAI to ask and answer four questions about this news release.

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