Online targeted advertisements are engrossing millions of internet users worldwide daily. Advertisements are concentrated primarily on social media platforms Facebook (FB), Twitter (TWTR), Snapchat (SNAP), and Pinterest (PINS). Facebook and Instagram dominate the social media platforms by active monthly users and, therefore, have the largest active audiences for ads. Twitter and Pinterest have around 350 million active monthly users each, with Snapchat just below 400 million (extrapolated using Snap's daily active user count). Pinterest has the most to prove of the four, having not yet shown profitability