Home Depot's (NYSE: HD) investments in its sales channels brought down numbers in its third-quarter earnings report, but building up these channels will pay off in the long run. At least that's what management is claiming.
A quick analysis of the company's growth, specifically of its "buy online, pick up in store" (BOPIS) channel, shows that so far, it seems to be working.
BOPIS is a growing segment of many retail companies. An Adobe study of Black Friday shopping trends showed that this year, shoppers used a BOPIS service 39% more often than in 2018. Some other relevant highlights: