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SRE - They're Baaaa-ck: SDGE Deploys 300 Goats in San Diego Launches Instagram to Spotlight Wildfire Prevention Measures


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  • June, 17 2025 06:05 PM
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MWN AI Summary *

San Diego Gas & Electric (SDGE) has introduced a unique approach to wildfire prevention by deploying 300 goats across San Diego neighborhoods. As part of its innovative strategy, SDGE showcased these grazing animals in a community event and simultaneously launched an Instagram account, @thegoatsdge, to engage the public and highlight their contributions to wildfire mitigation efforts.

The goats act as "vegetation managers," adept at clearing flammable vegetation in challenging terrains that traditional machinery cannot access. Their natural grazing habits not only eliminate invasive plant species but also enhance soil health and encourage the growth of native flora, all while offering eco-friendly solutions. Brian D'Agostino, SDGE's vice president of wildfire and climate science, emphasized that the goats represent a key component of SDGE's comprehensive approach to community safety and grid resilience.

SDGE's commitment to wildfire prevention goes beyond goats. The company has invested significantly in technology, including the establishment of a Wildfire and Climate Resilience Center that integrates AI with emergency response measures. Additionally, SDGE has undertaken extensive infrastructure improvements, such as the installation of fire-resistant poles and strategic undergrounding of power lines, to bolster regional safety.

The local community has embraced this initiative enthusiastically, celebrating the goats' role in reducing fire hazards. Capt. Jason Shanley from the San Diego Fire-Rescue Department praised the goats as essential partners in fire prevention efforts, showcasing not only their effectiveness but also the collaboration at the heart of community safety strategies.

As wildfire threats escalate, SDGE's integration of sustainable practices and advanced technology positions it as a leader in wildfire prevention and energy reliability, influencing wider industry practices across North America.

MWN AI Analysis *

San Diego Gas & Electric's (SDGE) recent initiative to deploy 300 goats for wildfire prevention serves as an innovative blend of ecological management and community engagement, highlighting a proactive strategy amid rising wildfire risks. For investors, this unique approach signals SDGE's commitment to sustainability and community safety, key metrics in the evolving energy sector.

The deployment of these goats not only addresses vegetation management in hard-to-reach areas but also aligns with the growing demand for environmentally responsible solutions. This initiative should enhance SDGE’s public image, potentially resulting in increased customer loyalty and stakeholder engagement. The launch of an Instagram account, @thegoatsdge, is a strategic move to leverage social media, fostering a connection with the community and enhancing public awareness about wildfire safety. This combined marketing approach could increase SDGE's visibility, positively impacting their long-term customer base and market standing.

Furthermore, SDGE's comprehensive wildfire mitigation strategies, which incorporate advanced technologies like AI and extensive grid resilience measures, underscore its status as a leader in the utility industry. With 17 years of maintaining a record free from major utility-related wildfires, the company’s multi-layered safety strategies reflect a robust risk management framework that investors should closely monitor.

As wildfires become a pivotal concern nationally, companies like SDGE that innovate in disaster mitigation and community engagement may outperform their competitors. Investors looking for stability in the renewable energy sector would benefit from considering SDGE, particularly as it continues to invest in solutions that balance ecological responsibility with operational resilience.

In summary, SDGE’s integration of goat grazing for wildfire prevention not only signifies a forward-thinking approach to risk management but also presents an opportunity for investment in a company positioned for sustainable growth amidst a backdrop of climate-related challenges.

* MWN AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.


PR Newswire

SAN DIEGO , June 17, 2025 /PRNewswire/ -- San Diego Gas & Electric (SDGE) is combining hooves-on-the-ground innovation with digital storytelling by launching a new Instagram account, @thegoatsdge , to spotlight its wildfire prevention efforts, just as 300 goats paraded through a San Diego neighborhood to their next grazing site. The event, which drew enthusiastic community support, is part of SDGE's broader wildfire mitigation strategy, using goats to clear flammable vegetation from transmission corridors while now also engaging the public year-round through a novel, behind-the-scenes social media platform.

The goats serve as environmentally friendly "vegetation managers," adept at navigating steep and rugged terrain that is less accessible to humans or machinery. As they graze, they consume invasive plant species and their seeds, while naturally fertilizing soil. This process not only reduces erosion but also promotes regrowth of native vegetation. Since 2021, these herds have cleared thousands of high-risk acres across San Diego County .

"Our goats may be a visible symbol of our wildfire prevention strategy, but they represent just one element of SDGE's comprehensive, multi-layered approach for community safety and grid resilience," said Brian D'Agostino, vice president of wildfire and climate science at SDGE. "Our record of 17 years without a major utility-related catastrophic wildfire reflects our collective measures to protect the region and continue providing our customers with safe, reliable service, today and into the future."

Why goats?

  • Their grazing activity enhances soil health by increasing nitrogen levels, fostering more resilient ecosystems. By replacing herbicides and heavy machinery, goats contribute to both environmental protection and infrastructure safety.
  • Unlike mechanical or chemical methods, goats clear flammable vegetation without generating sparks or runoff, making them ideal for use near homes and sensitive habitats.

Follow Our Goats on Social Media
To further spotlight the importance of emergency preparedness, wildfire safety, and sustainable grazing, SDGE launched a dedicated Instagram account to share the goats' ongoing contributions: @thegoatsdge . Follow their journey as they provide wildfire prevention and safety tips year-round.

Wildfire Mitigation Leadership: A 17-Year Record
SDGE's comprehensive wildfire mitigation program integrates cutting-edge technology, ecological solutions and community collaboration to help reduce wildfire risk. The program includes:

  • Wildfire and Climate Resilience Center: One of the most technologically advanced centers in the industry, it serves as a hub for research, development and implementation of innovative solutions. The center combines AI and predictive modeling with emergency response coordination to facilitate swift and integrated action against regional threats.
  • AI and Weather Intelligence : Operates one of the nation's most sophisticated utility-owned weather networks, applies machine learning to predict weather and better understand fire potential and utilizes a full-time utility meteorology team.
  • Grid Resilience : Completed more than 315 miles of strategic undergrounding, installed 1,600 fire-resistant poles and conducted more than 10,000 miles of advanced LiDAR inspections, enhancing reliability and safety for our communities.

Community Roots, National Impact
Residents of San Diego neighborhood Clairemont Mesa gathered to cheer as the goats made their way through the neighborhood, escorted by SDGE employees and San Diego Fire-Rescue Department personnel.

"These goats are nature's wildfire prevention team, clearing brush in hard-to-reach places and helping us decrease our year-round fire risk," said San Diego Fire- Rescue's Fire Information Officer, Capt. Jason Shanley . "We love that we get to work with the real 'G.O.A.T's of the fire service, and we are grateful for their partnership and hard work to help us keep the community safe and preserve the environment!"

As wildfire seasons intensify nationwide, SDGE's innovative approaches, from deploying goats to leveraging AI and advanced technologies, are influencing industry practices throughout the energy sector.

About SDGE
SDGE is an innovative energy delivery company that provides clean, safe and reliable energy to better the lives of the people it serves in San Diego and southern Orange counties. The company is committed to creating a sustainable future by increasing energy delivered from low or zero-carbon sources; accelerating the adoption of electric vehicles; and investing in innovative technologies to ensure the reliable operation of the region's infrastructure for generations to come. SDGE is a recognized leader in its industry and community, as demonstrated by being named Corporate Partner of the Year at the San Diego Business Journal's Nonprofit & Corporate Citizenship Awards and receiving PA Consulting's ReliabilityOne ® Award for Outstanding Reliability Performance for 19 consecutive years. SDGE is a subsidiary of Sempra (NYSE: SRE), a leading North American energy infrastructure company. For more information, visit SDGEtoday.com or connect with SDGE on social media @SDGE.

SOURCE San Diego Gas & Electric (SDGE)


MWN AI FAQ **

How does SDGE's use of goats for wildfire prevention, DBA Sempra SRE, compare to traditional methods in terms of cost and effectiveness?

SDGE's use of goats for wildfire prevention is often more cost-effective and environmentally friendly compared to traditional methods like herbicides and heavy machinery, as goats graze on vegetation, reducing fuel loads naturally while promoting sustainable land management practices.

What impact do the goats have on the local ecosystem and vegetation management, and how is this part of SDGE's broader strategy, DBA Sempra SRE?

Goats help manage vegetation and reduce wildfire risks by grazing invasive species and promoting biodiversity, aligning with SDGE’s broader strategy to enhance sustainability and ecosystem health, ultimately bolstering Sempra's commitment to responsible environmental stewardship.

How is the engagement on social media, particularly through the @thegoatsdge account, influencing community awareness about wildfire safety and prevention measures, DBA Sempra SRE?

Engagement through the @thegoatsdge account significantly boosts community awareness about wildfire safety and prevention measures by providing timely information, interactive content, and fostering a sense of community responsibility, enhancing the impact of Sempra SRE's initiatives.

What specific metrics does SDGE use to measure the success of its wildfire mitigation programs, including the deployment of goats, as part of its initiatives, DBA Sempra SRE?

SDGE measures the success of its wildfire mitigation programs through metrics such as reduced fire incidents, enhanced vegetation management effectiveness, community engagement levels, costs per acre treated, and the impact of grazing initiatives like goat deployment on fire risk reduction.

** MWN AI Questions are based on asking OpenAI to ask and answer four questions about this news release.

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