Shares of ChromaDex (NASDAQ: CDXC) were jumping 7.1% higher as of 11:38 a.m. EDT on Monday after rising as much as 16.2% earlier in the day. The big gain came after the company announced the launch of its Tru Niagen vitamin B3 product in 3,800 Walmart (NYSE: WMT) stores across the U.S.
This launch wasn't a surprise. In March, ChromaDex announced that Walmart would begin carrying Tru Niagen in its stores in June. However, investors still cheered the launch, which has been anticipated for several months.
Image source: Walmart.
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Why ChromaDex Stock Is Jumping Today