Online advertising-services veteran The Trade Desk (NASDAQ: TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.
At the same time, Alphabet 's (NASDAQ: GOOGL) (NASDAQ: GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.
All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.
For further details see:
Why The Trade Desk Is Worth the Risk