MARKET WIRE NEWS

a.k.a. Brands Names Ciaran Long Chief Executive Officer

MWN-AI** Summary

a.k.a. Brands Holding Corp. (NYSE: AKA), a prominent player in the fashion industry focused on the next generation of consumers, has officially appointed Ciaran Long as Chief Executive Officer, effective immediately. This follows Mr. Long’s tenure as Interim CEO and Chief Financial Officer since March 2023. The Board of Directors expressed their enthusiasm for Long’s leadership, highlighting significant achievements during his interim leadership, including a return to net sales growth and three consecutive quarters of double-digit sales increases in the U.S.

Ciaran Long brings over 25 years of extensive financial leadership and strategic development experience to the role, having previously served in key financial positions at major retailers, including Sam's Club and Walmart. His deep understanding of the business and proven track record make him a fitting choice to steer a.k.a. Brands into its next phase of growth.

In a related move, Kevin Grant has been promoted to Chief Financial Officer. Grant, with over 20 years of experience in accounting and finance, has been with a.k.a. Brands since April 2021, where he served as Global Controller. His previous roles include senior positions in Walmart’s eCommerce team and Ernst & Young, providing him with a solid foundation to elevate the company’s financial strategies.

In reflecting on his new role, Long emphasized his appreciation for the dedicated global team and the company's ongoing efforts to expand its portfolio of brands, which includes Princess Polly, Culture Kings, mnml, and Petal & Pup. He expressed excitement about working closely with Grant to deliver enhanced value to stakeholders while continuing to innovate within the rapidly evolving fashion landscape.

MWN-AI** Analysis

A.k.a. Brands Holding Corp. (NYSE: AKA) has made significant leadership changes that could prove pivotal for the company as it looks to capitalize on its recent growth trajectory. The appointment of Ciaran Long as Chief Executive Officer marks a critical moment following his successful interim leadership where he helped steer the company towards net sales growth and an impressive expansion in U.S. sales over three consecutive quarters. His extensive background in finance, eCommerce, and strategic development—most notably at Walmart—provides a strong foundation to navigate future challenges and opportunities.

The elevation of Kevin Grant to the role of Chief Financial Officer further solidifies a robust leadership team. Grant's considerable experience, particularly in finance roles within Walmart’s eCommerce division, aligns well with a.k.a. Brands’ focus on enhancing its omnichannel presence. This complementary leadership structure is likely to foster a more agile response to market demands and drive profitability through targeted brand expansion.

Analysts observing a.k.a. Brands should consider several factors before making investment decisions. The company's strategy of targeting the Gen Z and millennial markets with authentic social engagement has positioned it favorably within the competitive fashion landscape. Current brands like Princess Polly and Culture Kings have established a loyal customer base, and further brand acquisitions could enhance the portfolio's appeal and reach.

However, investors should remain vigilant about market conditions and potential risks associated with forward-looking statements regarding growth and performance. The company’s recent successes have set a positive tone, but maintaining momentum amid changing consumer preferences and economic uncertainties will be crucial.

Overall, a.k.a. Brands presents an intriguing investment opportunity as it continues to scale and innovate under new leadership. Monitoring upcoming quarterly results and strategic initiatives will be essential in forecasting long-term growth potential.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: Business Wire

Kevin Grant to Succeed Mr. Long as Chief Financial Officer

a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announced that Ciaran Long has been appointed Chief Executive Officer, effective immediately. Mr. Long has held the joint role of Interim Chief Executive Officer and Chief Financial Officer since March 2023.

“The Board is thrilled for Ciaran to officially step into the position of Chief Executive Officer,” said Christopher Dean, Chairman of the Board of Directors. “Under Ciaran’s leadership, a.k.a. Brands has achieved significant milestones, including a return to net sales growth, three consecutive quarters of double-digit U.S. sales expansion, and a meaningful increase in adjusted EBITDA year-over-year. Ciaran is a strategic and seasoned leader who has driven organizational change across the business, and we’re confident that his robust understanding of the business and proven track record make him the ideal candidate to lead the company.”

Mr. Long holds 25 years of financial leadership, strategic development and management experience. Prior to joining a.k.a. Brands in 2021, he served as Chief Financial Officer of Samsclub.com, a multi-billion-dollar omnichannel business and Vice President of Finance for Membership, Marketing and Supply Chain at Sam’s Club. Mr. Long has also held leadership positions within Walmart’s eCommerce division and numerous finance leadership positions at CBS, CNET Networks and KPMG.

Additionally, a.k.a. Brands has elevated Kevin Grant, who holds over 20 years of experience in accounting and finance, to the role of Chief Financial Officer. A senior member of the a.k.a. Brands finance team in the role of Global Controller since April 2021, Mr. Grant has been an indispensable asset for the company. Prior to joining a.k.a. Brands, Mr. Grant spent seven years in senior finance leadership roles on Walmart’s eCommerce team and eleven years at Ernst & Young, where he started his career.

In connection with his appointment, Mr. Long said, “As Interim Chief Executive Officer and Chief Financial Officer, I gained a unique perspective and even greater appreciation for the hard work of our global team driving our success. We are still in the early stages of expanding the four brands in our portfolio across channels and geographies, and we plan to continue to add more brands over time. I appreciate the Board’s vote of confidence and plan to continue doing everything I can to deliver value to our stakeholders. I am also excited to continue working closely with Kevin as he takes on the role of Chief Financial Officer, which I am confident he will excel in.”

Today the company also released preliminary, unaudited financial results for the fourth quarter and full year 2024, which can be found on the investor relations website at ir.aka-brands.com.

About a.k.a. Brands

a.k.a. Brands is a portfolio of next-generation fashion brands for the next generation of consumers. Each brand in the a.k.a. portfolio targets a distinct Gen Z and millennial audience, creates authentic and inspiring social content and offers quality exclusive merchandise. a.k.a. Brands leverages its next-generation retail platform to help each brand accelerate its growth, scale in new markets and enhance its profitability. Current brands in the a.k.a. Brands portfolio include Princess Polly, Culture Kings, mnml and Petal & Pup.

Forward-Looking Statements

Certain matters within this press release are discussed using forward-looking language as specified in the Private Securities Litigation Reform Act of 1995, and, as such, may involve known and unknown risks, uncertainties and other factors that may cause the actual results or performance to differ from those projected in the forward-looking statement. These statements relate to the Company’s future growth. The forward-looking statements presented herein are based on the Company's current expectations. For a description of factors that may cause the Company's actual results or performance to differ from its forward-looking statements, please review the information under the heading “Risk Factors” included in the Company's Annual Report on Form 10-K for the year ended December 31, 2023, and the other documents filed by the Company with the Securities and Exchange Commission from time to time. The Company expressly disclaims any obligation or undertaking to update or revise any forward-looking statement contained herein, to reflect any change in the Company's expectations with regard thereto, or any other change in events, conditions or circumstances on which any such statement is based, except to the extent otherwise required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250113247266/en/

Investor Contact
investors@aka-brands.com

Media Contact
media@aka-brands.com

FAQ**

How does a.k.a. Brands Holding Corp. AKA plan to leverage Ciaran Long's experience in driving net sales growth to further enhance its portfolio of fashion brands?

a.k.a. Brands Holding Corp. plans to leverage Ciaran Long's experience in driving net sales growth by implementing strategic marketing initiatives and operational efficiencies across its portfolio of fashion brands to enhance overall performance and market presence.

What specific strategies will Kevin Grant implement as CFO of a.k.a. Brands Holding Corp. AKA to optimize financial performance and profitability across the brand portfolio?

Kevin Grant will implement strategies focused on cost optimization, revenue diversification, strategic partnerships, and performance analytics to enhance financial performance and profitability across a.k.a. Brands Holding Corp.'s diverse brand portfolio.

Considering the recent appointment of Ciaran Long as CEO, how will a.k.a. Brands Holding Corp. AKA ensure continuity in leadership and maintain momentum in its expansion efforts?

a.k.a. Brands Holding Corp. will leverage Ciaran Long’s extensive industry experience and vision to ensure continuity in leadership while implementing strategic initiatives and fostering innovation to accelerate its expansion efforts.

What metrics will a.k.a. Brands Holding Corp. AKA use to evaluate the success of its growth initiatives and the performance of its brands in the competitive fashion market?

a.k.a. Brands Holding Corp. (AKA) will likely evaluate its growth initiatives and brand performance using metrics such as revenue growth, market share, customer acquisition costs, online traffic and engagement, inventory turnover, and customer retention rates.

**MWN-AI FAQ is based on asking OpenAI questions about a.k.a. Brands Holding Corp. (NYSE: AKA).

a.k.a. Brands Holding Corp.

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