Alpha Modus Granted 13th Patent Covering the Retail Media Handoff
MWN-AI** Summary
Alpha Modus Holdings, Inc. (NASDAQ: AMOD) recently announced the granting of its 13th U.S. patent, U.S. Patent No. 12,725,176, which covers innovative methods for delivering personalized marketing offers to shoppers based on their behavior in physical retail spaces. This announcement comes as U.S. retail media spending is projected to reach $71.09 billion in 2026, highlighting the growing importance of targeted marketing strategies in retail.
The newly granted patent is titled "Method for Personalized Marketing and Advertising of Retail Products" and outlines a two-system approach. One system analyzes shopper interactions with products in stores, while the other determines the shopper's location to deliver targeted offers in real-time. The patent enables retailers to identify products of interest to consumers through various tracking methods, such as shelf position and eye movement. It further allows for the delivery of personalized information, including pricing, promotions, and product availability, directly to a shopper's mobile device or point-of-sale.
William Alessi, CEO of Alpha Modus, emphasized the significance of this patent as a crucial connection between consumer behavior in-store and personalized offers that engage customers directly on their devices. This advancement positions Alpha Modus at the forefront of retail media technology, leveraging in-store data to enhance marketing efforts.
With 13 granted patents and one pending application, Alpha Modus's comprehensive portfolio includes innovations in real-time consumer behavior analysis, personalized marketing, inventory management, and customer assistance. The company continues to solidify its presence in the rapidly evolving retail landscape by integrating artificial intelligence and data-driven strategies to meet the demands of today’s consumers.
For more information about Alpha Modus and its patent portfolio, visit their website.
MWN-AI** Analysis
**Market Analysis and Investment Advice on Alpha Modus Holdings, Inc. (NASDAQ: AMOD)**
Alpha Modus Holdings, Inc. has recently received its 13th U.S. patent, which provides a significant competitive edge in the rapidly expanding retail media space projected to garner $71.09 billion in advertiser spend for 2026. This innovative patent—focused on transforming in-store shopper behavior into immediate, personalized marketing offers—positions Alpha Modus at the forefront of retail technology.
The two-system approach patented by Alpha Modus provides retailers with the ability to track consumer engagement with products and personalize marketing communications effectively. This capability represents a "closed-loop" system that allows retailers to connect physical shopping behaviors with real-time offers, which is critical in today’s retail environment, where e-commerce continues to disrupt traditional sales channels.
The strategic importance of this patent lies not only in its pioneering technology but also in its defensibility; Alpha Modus has successfully built an extensive portfolio that covers various facets of retail engagement. With a robust patent system and renewed confidence following legal victories, the company is establishing itself as a dominant player in this niche market. Additionally, as advertisers increasingly reallocate budgets toward effective retail media, companies with innovative solutions like Alpha Modus stand to benefit significantly.
For investors looking at AMOD, this recent development suggests a potential upside as Alpha Modus continues to harness AI-driven insights into consumer behavior. The company’s focus on integrating digital interactions with in-store experiences could lead to increased adoption by retailers seeking to optimize their marketing spend.
In conclusion, given the strategic advantages presented by its new patent and the broader context of growth in the retail media market, Alpha Modus appears to be a compelling investment opportunity. Investors should consider entering or increasing their position in AMOD, keeping an eye on implementation progress and market adoption rates in the coming quarters.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
CORNELIUS, N.C., Sept. 03, 2026 (GLOBE NEWSWIRE) -- U.S. advertisers are expected to spend $71.09 billion on retail media in 2026.1 Alpha Modus Holdings, Inc. (NASDAQ: AMOD) today announced that the United States Patent and Trademark Office has issued U.S. Patent No. 12,725,176 to its subsidiary, Alpha Modus, Corp., covering how a shopper's behavior inside a physical store becomes a priced, personalized offer delivered to that shopper's phone.
The patent, titled "Method for Personalized Marketing and Advertising of Retail Products," is the company's 13th granted U.S. patent. Its priority chain runs back to a provisional application filed in July 2013, years before retail media networks became a standard line item in brand budgets.
What the Patent Covers
The claims describe a two-system method. One system watches what a shopper actually does with products in a store. A second system determines where that shopper is and delivers the offer. Specifically, the patent covers the ability to:
- Identify the products a shopper is engaging with by tracking their position at the shelf, tracking their eye movements, or capturing a direct interaction with a kiosk, display, tablet, or phone
- Build an information analysis of that shopper's activity, including demographic and sentiment data
- Hand that analysis to a separate tracking system that determines where the shopper is located
- Deliver a personalized product communication to a mobile device, kiosk, or sales associate, covering price, in-store product placement, advertising content, printed or digital coupons, and limited-time price reductions
- Present more than one store location where the product can be purchased, along with the price at each location
- Route the resulting purchase to shipping or to in-store pickup
The mechanism sits at the center of how first-party in-store data gets monetized. A retailer or brand observes behavior at the shelf and turns it into a specific offer, at a specific price, at a specific store, on the device the shopper is already holding.
"Retail media spent a decade learning how to talk to shoppers online. The hard part was always the store," said William Alessi, Chief Executive Officer of Alpha Modus Holdings, Inc. "This patent covers the handoff: behavior at the shelf on one side, a priced offer in the shopper's hand on the other. We filed on that idea in 2013, and our prior art dates back to that."
A Robust and Defensible Portfolio
Alpha Modus now holds 13 granted U.S. patents with one application pending. The portfolio covers real-time consumer behavior analysis, personalized in-store marketing, shelf and planogram intelligence, inventory management, and customer assistance. As previously announced, the company defeated a motion to dismiss brought by MNTN in August 2026.
The most recent prior issuance in the same family, U.S. Patent No. 12,591,901, was granted on March 31, 2026.
The Alpha Modus, Corp. patent portfolio can be consulted at https://amc.alphamodus.com/.
Source
1 EMARKETER. (2026). FAQ on retail media networks: How marketers should allocate budgets in 2026. https://www.emarketer.com/content/faq-on-retail-media-networks-how-marketers-should-allocate-budgets-2026
About Alpha Modus Holdings, Inc. (NASDAQ: AMOD)
Alpha Modus Holdings, Inc. ("Alpha Modus" or the "Company") (NASDAQ: AMOD) is a vertical AI company focused on real-time, in-store shopper engagement and attribution. Its patented "closed-loop" retail AI framework, Sense ? Decide ? Deliver ? Attribute, enables brands and retailers to measure the full impact of digital content, physical interactions, and transaction outcomes. Through subsidiaries like Alpha Modus, Corp. and Alpha Modus Financial Services, LLC., the company is actively deploying technologies that merge artificial intelligence, retail media, and financial access across the physical retail landscape.
For more information, visit: www.alphamodus.com
Alpha Modus maintains a comprehensive overview of its patent portfolio on its website: https://amc.alphamodus.com/
For more information and to access Alpha Modus' press room, visit: https://alphamodus.com/press-room/
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Alpha Modus's actual results may differ from their expectations, estimates, and projections, and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. These forward-looking statements include, without limitation, Alpha Modus's expectations with respect to future performance.
Alpha Modus Holdings, Inc. ("Alpha Modus") cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Alpha Modus does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
Contact Information
Investor Relations
Alpha Modus Holdings, Inc.
Email: ir@alphamodus.com
Website: www.alphamodus.com
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FAQ**
How will the issuance of U.S. Patent No. 12,725,176 enhance Alpha Modus Holdings Inc. (AMOD) competitive position in the rapidly growing retail media sector projected at $71.09 billion for 2026?
What are the potential implications of Alpha Modus Holdings Inc. (AMOD) successfully monetizing first-party in-store data through its new patented technology, and how does it compare to traditional retail marketing?
Considering Alpha Modus Holdings Inc. (AMOD) holds 13 patents, including U.S. Patent No. 12,725,176, how does this robust patent portfolio support its long-term innovation strategy in retail AI?
How does Alpha Modus Holdings Inc. (AMOD) plan to leverage its patented "closed-loop" retail AI framework to drive engagement and transaction outcomes for retailers and brands in physical stores?
**MWN-AI FAQ is based on asking OpenAI questions about Alpha Modus Holdings Inc. (NASDAQ: AMOD).
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