A New Team in Texas Football: Casey's Partners with Dave Campbell's Texas Football
MWN-AI** Summary
Casey's General Stores, one of the largest convenience retailers in the U.S., has partnered with Dave Campbell's Texas Football to enhance its presence in the Texas high school football community. This initiative includes the Casey’s Team of the Week and Student-Athlete of the Week programs, designed to recognize outstanding high school football teams and student-athletes who excel not only on the field but also in academics and community service.
As part of this partnership, Casey’s will actively engage with local fans and communities throughout the 2026 football season. The program intends to celebrate the traditions and camaraderie inherent in Texas football culture, where Friday night games serve as an essential gathering point for communities. Upper management, including Casey's VP of Omnichannel Marketing, Steph Hoppe, emphasized the company's commitment to supporting local communities through shared experiences in sports and food, evidenced by events like serving breakfast pizza to the Marble Falls High School team after a late-night practice.
Each week during the season, standout teams and student-athletes will be recognized across various platforms, showcasing their dedication and remarkable stories. Dave Campbell’s, a respected media brand deeply rooted in Texas high school sports, will spotlight these teams and individuals, furthering their mission to highlight the significance of football in local culture and pride.
Through this collaboration, Casey’s aims to solidify its role within Texas communities, contributing not just food and service but also celebrating the hard work and achievements of youth in the state. The partnership is poised to bring excitement as football season unfolds, allowing communities to revel in the shared passion for the sport while forging deeper connections with Casey’s.
MWN-AI** Analysis
The recent partnership between Casey’s and Dave Campbell’s Texas Football presents a strategic opportunity for investors and stakeholders interested in the convenience retail and food service sectors. This collaboration aligns Casey’s with a deep-rooted cultural phenomenon: Texas high school football, an institution that galvanizes community unity and local support.
In a market where consumer engagement is paramount, Casey’s commitment to recognizing high school teams and student-athletes is a smart move. This initiative not only honors local talent but also significantly enhances Casey’s brand visibility across Texas communities. The “Team of the Week” program is a compelling platform to cultivate loyal customer relationships, driving foot traffic into stores—especially during football season where gameday traditions are paramount.
Furthermore, Casey’s position as a leading convenience retailer allows it to effectively capitalize on the associated sales from gameday gatherings and events. High school games often see an influx of fans looking for easy, crowd-pleasing food options, making Casey’s quality offerings—like their renowned breakfast pizza—well-suited for these occasions.
The partnership serves as a perfect marketing avenue while simultaneously exhibiting corporate social responsibility, recognition, and community engagement. Given that Casey’s operates nearly 3,000 locations, leveraging local high school narratives through storytelling can provide differentiated branding in a competitive landscape already dominated by large chains.
However, as with any market advisory, potential investors should monitor how effectively Casey’s measures the impact of this initiative on sales and customer loyalty. Success metrics should include foot traffic increases, sales data during football season, and overall brand sentiment in Texas. Overall, this partnership enhances Casey’s strategic positioning in the growing intersection of retail and community-centric marketing. Investing in Casey’s during this season of football can prove profitable as it captures the spirit and enthusiastic customer base ingrained in Texas high school football culture.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Casey's Team of the Week and Student-Athlete of the Week programs will recognize high school teams and students making an impact on and off the field
Casey's, the third?largest convenience retailer and fifth?largest pizza chain in the U.S., is teaming up with Dave Campbell's Texas Football to strengthen its connection to fans and communities throughout the state, where football traditions help bring neighbors together and fuel hometown pride.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260824739129/en/
Marble Falls High School students enjoyed Casey’s breakfast pizza, a well-earned reward after a late-night start to football season.
Throughout the 2026 football season, Dave Campbell’s Team of the Week presented by Casey’s and Dave Campbell’s Student-Athlete of the Week presented by Casey’s will recognize standout high school football teams and students who demonstrate excellence on the field, in the classroom and in their communities. Casey’s will also hit the road throughout the season, bringing fans, schools and communities together through special gameday experiences and celebrations across Casey’s Country.
As Casey's continues to grow across Texas, the partnership reflects the company's commitment to becoming part of the communities it serves and celebrating the traditions that bring people together.
"At Casey's, we're passionate about showing up for the communities we call home, and few things bring communities together quite like Friday night lights," said Steph Hoppe, VP, Omnichannel Marketing at Casey's. "We're excited to recognize the hard work, leadership and determination of students and teams across the state while deepening our connection with our Texas guests and celebrating the teams, students and communities that make football season so meaningful."
The partnership launches as excitement builds for the start of football season across Texas, with communities preparing for another year of Friday night traditions, school pride and unforgettable moments under the lights.
From the anticipation of midnight practices to the first kickoff of the season, football fans across Texas know the journey starts long before Friday night with early mornings and long practices. As athletes put in the hard work during early mornings and late-night practices, Casey's helped kick off the season in Marble Falls, Texas, by serving its famous Breakfast Pizza after the team's midnight practice. Made with scratch-made dough and loaded with fan-favorite toppings, the pizza provided a well-earned meal for players as they prepared for the season ahead.
"High school football has a profound impact on communities across Texas," said Rudy Klancnik, Vice President of Sales at Dave Campbell's Texas Football. "We're proud to work with Casey's to recognize the teams and student-athletes whose dedication and achievements inspire their schools and hometowns."
Each week during the season, Dave Campbell’s Team of the Week presented by Casey’s will spotlight high school football programs that demonstrate exceptional teamwork, perseverance and community pride. Dave Campbell’s Student-Athlete of the Week presented by Casey’s will honor students who excel beyond the scoreboard through leadership, academics and service.
Teams and student athletes selected throughout the season will be featured across Dave Campbell's Texas Football platforms, helping shine a light on the stories and accomplishments that make Texas football unique.
Fans can learn more about the Team of the Week program and nominate a school throughout the season by visiting www.texasfootball.com/team-of-the-week .
About Casey’s
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating nearly 3000 convenience stores . Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza , donuts, other assorted bakery items , and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com , or in the mobile app.
About Dave Campbell's Texas Sports
Dave Campbell's is a legacy Texas media brand rooted in high school football, with expanding authority in all UIL sports and high school events, recruiting, and college football. We are the home to the iconic Dave Campbell's Texas Football magazine and a growing portfolio of media and digital products. We produce 2,000+ live-streamed games annually, alongside studio shows, newsletters, podcasts, and a live-scoring app. Trusted by fans, coaches, athletes, and communities statewide, our team balances editorial excellence, audience connection, and platform innovation.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20260824739129/en/
FAQ**
How does the Casey's Team of the Week program aim to enhance community engagement in Texas high schools, and what role does Caseys General Stores Inc. CASY play in this initiative?
What criteria will be used to select the Student-Athlete of the Week by Dave Campbell's Texas Football, and how does Caseys General Stores Inc. CASY support this recognition?
In what ways will Casey's involvement in high school football traditions impact its brand visibility and community relationships across Texas, as mentioned in the partnership with Caseys General Stores Inc. CASY?
How are the initiatives led by Casey's, such as the early season breakfast pizza promotion, contributing to the company's overall marketing strategy and community presence as represented by Caseys General Stores Inc. CASY?
**MWN-AI FAQ is based on asking OpenAI questions about Caseys General Stores Inc. (NASDAQ: CASY).
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