College Football is Back: Casey's Breakfast Pizza Returns as the "Official Pizza of Noon Kickoffs"
MWN-AI** Summary
College football is officially back, and Casey's is reintroducing its beloved breakfast pizza as the "Official Pizza of Noon Kickoffs." This season, fans can enjoy early morning pizza with a 40% discount on any size whole pie every college football Saturday from August 29, 2026, through January 2, 2027, when using the promo code TOUCHDOWN. The company has already sold over 2 million whole breakfast pizzas before noon last year and 32 million breakfast pizza slices in fiscal year 2026, underscoring the fanbase's appetite for this morning staple.
With nearly 3,000 locations nationwide, Casey's is poised to cater to the vast majority of college football fans, as about 90% consume pizza on game days, according to a survey released by the company. The “Tailgate Tracker” indicates that nearly half of fans prefer pizza before noon games, with some getting up as early as 7:52 a.m. to prepare. The tracker highlights that early rising is a game-day ritual, particularly among fans from schools like Ohio State University and the University of Iowa, who often start their tailgates hours in advance.
To amplify excitement, Casey's is collaborating with notable college football players to energize the fan community. Their commitment is apparent: breakfast pizza is a must-have for any gameday tradition, adding to the overall festive spirit surrounding college football Saturdays. As kickoff times approach, Casey’s is ready to fuel both early risers and late-night munches with their diverse pizza selection, including new offerings for a limited time. Fans can conveniently place orders through the Casey’s app or website, ensuring they have the fuel they need for those long gameday marathons.
MWN-AI** Analysis
As college football kicks off, Casey’s General Store (NASDAQ: CASY) positions itself effectively by reigniting its “Official Pizza of Noon Kickoffs” title. The insights gained from its ‘Tailgate Tracker’ reveal that early rising fans play a crucial role in this strategy. With over 32 million breakfast pizza slices sold before noon last fiscal year, Casey’s capitalizes on a well-documented tradition among college football fans who indulge in pizza, starting as early as 7:52 a.m. on game days.
Casey’s aggressive marketing campaign, including a promotional offer of 40% off any-size pizza every game day, will likely encourage significant consumer engagement and drive sales. Given that eight out of ten fans consume pizza on game day, this promotion aligns perfectly with consumer behavior trends, making Casey’s a go-to option for enthusiastic tailgaters and watch party hosts.
Shareholders should recognize the potential for increased revenue, particularly during the early-season boost characterized by more than 30 noon kickoffs in the first three weeks alone. This alignment between marketing strategies and consumer habits underscores Casey’s growth trajectory. With nearly 3,000 locations nationwide, scalability for this promotional campaign is achievable, further positioning Casey’s as a leader in convenience retail.
Additionally, tying in college football players such as Trevor Lauck and Isaiah Sategna III enhances brand visibility and authenticity in the college sports market. Engaging young athletes can resonate with the target demographic, fostering a sense of community and loyalty among fans.
As the season progresses, investors should closely monitor sales trends and consumer responses to promotions and new product offerings, such as the new Barn Burner Chicken Pizza. This initiative demonstrates an innovative approach to respond to evolving consumer tastes and preferences, indicating a promising outlook for Casey’s in an increasingly competitive food service landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
With more than 2 million whole pie breakfast pizzas sold before noon last year, Casey’s is fueling early-rising fans with its fan-favorite pizza and 40% off any-size whole pie every college football Saturday
- America’s fifth-largest pizza chain sold more than 32 million breakfast pizza slices before noon in fiscal year 2026.
- With nearly 3,000 locations across the U.S., Casey’s is ready to feed the nine in 10 college football fans who eat pizza on gameday, according to a Casey’s survey.
- Casey’s returns as the “Official Pizza of Noon Kickoffs” as its new ‘Tailgate Tracker’ finds 50% of fans eat pizza before noon kickoffs.
- Fans can save 40% on any-size Casey’s pizza on Saturdays from August 29 through January 2, 2027, with promo code TOUCHDOWN.
College football Saturdays are starting early this season. With more than 30 noon kickoffs in the first three weeks of the 2026-2027 season, hungry fans will be setting alarms hours before kickoff – and Casey’s (NASDAQ: CASY), America’s fifth-largest pizza chain, has the breakfast pizza to feed them. College football fans are embracing the breakfast pizza tradition with more than 32 million breakfast pizza slices sold before noon last fiscal year at Casey’s, underscoring why its cult-favorite breakfast pizza is back as the “Official Pizza of Noon Kickoffs.”
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Casey’s has teamed up with college football standouts, offensive lineman Trevor Lauck (Iowa City, Iowa), wide receiver Isaiah Sategna III (Norman, Okla.) and wide receiver Dre’lon Miller (Waco, Texas) to rally fans out of bed, into tailgates and help early risers get ready for gameday with Casey's breakfast pizza.
“College football fans don't just show up for kickoff. They show up for the traditions, the tailgates and the food that brings everyone together," said Tom Brennan, Chief Merchandising Officer at Casey's. "As a pizza leader, we're constantly tracking how consumer habits are evolving. Our new ‘Tailgate Tracker’ shows just how early Saturdays start for the most loyal fanbases, creating more opportunities for Casey's to deliver the craveable, high-quality food our guests count on and keep them fueled all gameday long."
Now in year two of making breakfast pizza the “Official Pizza of Noon Kickoffs,” Casey’s is digging into just how early gameday really begins. Its all-new Casey’s ‘Tailgate Tracker’ found some fans rise as early as 7:52 a.m. for noon kickoffs, turning Saturdays into up to 18-hour gamedays. From breakfast pizza for the early tailgate to late-night slices during West Coast games, Casey’s is built to feed fans for the full gameday – and because an early kickoff deserves an all-day deal, Casey’s is bringing back 40% off any-size pizza every Saturday from August 29 through January 2, 2027, with promo code TOUCHDOWN.
Casey’s ‘Tailgate Tracker’ Reveals The Ohio State University Fans Rise Earliest on Gameday
With more than 100 Division I college football programs in Casey’s Country, Casey’s surveyed 1,201 students and alumni this August to uncover average wakeup and tailgate start times along with pregame rituals. Results reinforced what Casey’s fans have known for years: breakfast pizza belongs in the early-morning lineup.
For noon kickoffs, the earliest-rising fanbases are The Ohio State University (7:52 a.m.), the University of Iowa (7:58 a.m.), Iowa State University (8:12 a.m.), the University of Kansas (8:13 a.m.) and, tied for fifth, the University of Wisconsin and the University of Nebraska (8:17 a.m.).
The ‘Tailgate Tracker’ also found:
- Pizza starts before kickoff: 9 in 10 fans eat pizza on gameday, and 50% eat it before noon kickoffs.
- Early alarms are part of gameday: 35% of fans are up before 8 a.m. for noon kickoffs, including 15% before 7 a.m.
- Tailgates average 2.6 hours: Indiana University fans tailgate the longest at three hours, followed by University of Iowa and Iowa State University fans at 2.9 hours.
Casey’s Partners with College Football Standouts to Rally Fans on Gamedays
Casey’s has teamed up with college football standouts, offensive lineman Trevor Lauck, wide receiver Isaiah Sategna III and wide receiver Dre’lon Miller to rally fans out of bed, into tailgates and help early risers get ready for gameday. With ties to Casey’s Country, collectively, this roster embodies the passion, personality and gameday traditions that make college football Saturdays special.
- Trevor Lauck, Offensive Line – As an Indianapolis native now holding down the offensive line in Iowa City, Lauck is a First-Team All-Casey’s Country selection. In the heart of the Midwest, he knows that early mornings and breakfast pizza are gameday essentials.
- Isaiah Sategna III, Wide Receiver – Every great gameday needs speed and execution, whether it’s a perfectly timed route or getting a Casey’s pizza into hungry hands. With deep roots in Casey’s Country across Arkansas and Oklahoma, Sategna delivers the ultimate lineup with seamless execution.
- Dre’lon Miller, Wide Receiver – Everything is bigger in Texas, and gameday appetites are no exception. A Texas native who can line up just about anywhere on offense, Miller knows variety is key to winning gameday. The same goes for a dust-to-dawn tailgate: big energy, big flavor and a variety of Casey’s pizzas to keep everyone fueled.
“For college football fans, gameday starts hours before kickoff. The traditions, food and energy make waking up early on a Saturdays worth it,” said Lauck. “Our fans are out there well before kickoff and ready to go, and Casey’s breakfast pizza is perfect for those mornings. It’s fresh, filling and easy to share with the whole crew – exactly what you want before kickoff.”
Casey’s Offers 40% of Pizza Every College Football Gameday
To help fans fuel every early tailgate, watch party and gameday gathering, Casey’s is offering 40% off any size pizza every Saturday from August 29 through January 2, 2027, with the code TOUCHDOWN online , in the Casey’s app or in store.
Every Casey’s pizza is made to order on thin crust or classic, made-from-scratch crust, making for an all-star lineup:
- Breakfast Pizza : Melted cheese, scrambled eggs and choice of savory bacon, sausage or fresh veggies. A cult-favorite for 25 years, and the most popular specialty pizza on Casey’s menu, the company sold more than 2 million whole breakfast pies before noon last year.
- Single Topping Pizza : Signature marinara sauce, whole milk mozzarella cheese and topped with cheese, pepperoni, sausage or beef.
- Specialty Pizza : Perfect for meat lovers, veggie fans or anyone craving a fully loaded slice.
- New for a Limited Time: Barn Burner Chicken Pizza (available September 9) : Crafted by a Casey’s team member, this slice has spice. Sriracha sauce base, grilled chicken, crispy bacon, real cheddar and mozzarella cheeses, red onion, jalapeños and a post-bake drizzle of Sweet Baby Ray’s BBQ sauce.
To order your gameday Casey’s pizza, download the Casey’s app and join Casey’s Rewards at www.caseys.com/rewards .
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating nearly 3000 convenience stores . Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza , donuts, other assorted bakery items , and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com , or in the mobile app.
CASY-MKTG
Research Methodology
College Pulse, a survey research and analytics firm specializing in the attitudes and behaviors of American college students, surveyed 1,201 students and alumni at 15 universities across 12 states in Casey's footprint — Illinois, Indiana, Iowa, Kansas, Kentucky, Missouri, Nebraska, Ohio, Oklahoma, Tennessee, Texas and Wisconsin — between August 3 and August 22, 2026. The survey was commissioned by Casey’s in conjunction with College Pulse. Survey is not affiliated or endorsed by any university.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260826408666/en/
FAQ**
How does Casey's promotional strategy, offering 40% off any size pizza for college football Saturdays, impact the overall sales and brand loyalty for Casey's General Stores Inc. (CASY)?
Given that over 32 million breakfast pizza slices were sold before noon last fiscal year, what are the growth projections for Casey's General Stores Inc. (CASY) in the breakfast pizza segment over the next few years?
How does Casey's General Stores Inc. (CASY) plan to leverage its partnership with college football players to enhance brand recognition and customer engagement among college sports enthusiasts?
With the 'Tailgate Tracker' revealing fan behavior, how will Casey's General Stores Inc. (CASY) adapt its marketing efforts to cater to the evolving preferences of college football fans during gamedays?
**MWN-AI FAQ is based on asking OpenAI questions about Caseys General Stores Inc. (NASDAQ: CASY).
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