Samsara Announces 2026 North America Customer Advisory Board, Driving AI Innovation in Physical Operations
MWN-AI** Summary
Samsara Inc. (NYSE: IOT), a leader in Connected Operations®, has announced the formation of its 2026 North America Customer Advisory Board (CAB), which will play a pivotal role in advancing AI innovation in operations. The CAB consists of influential leaders from various industries who manage extensive frontline workforces and critical equipment, providing invaluable operational insights that inform Samsara's product development.
Among the esteemed members are executives from leading organizations such as Ecolab, BNSF Railway, DHL, and Sysco, each bringing unique perspectives to help shape future solutions aimed at enhancing safety and efficiency for frontline workers. Chris Roberts, Chief Environmental Health and Safety Officer at Ecolab, emphasized the board’s collaborative nature, stating, “By sharing our teams’ real-world experiences, we’re helping build solutions that have a clear and powerful impact in the field.”
The CAB has already influenced innovations like Samsara Coach, an AI-based tool that offers real-time coaching for drivers, and the rugged Asset Tag XS tracker. This feedback loop is crucial as it informs the development of cutting-edge products to be showcased at the upcoming Samsara Beyond conference in 2026.
Alongside the CAB, Samsara fosters community through various platforms including the Samsara Driver Council, Spark, User Groups, and Global Safety Summits, enabling insights sharing across the industry. The commitment to connecting operations is clear—Samsara aims to equip its customers with the tools to dramatically improve safety and efficiency, exemplified by their achievement in helping prevent nearly 380,000 accidents last year.
Overall, Samsara's initiatives exemplify its dedication to leveraging technology to promote a safer and more sustainable future in physical operations, reaffirming its role as a critical partner in the global economy.
MWN-AI** Analysis
Samsara Inc. (NYSE: IOT), a leader in Connected Operations®, has recently announced its 2026 North America Customer Advisory Board (CAB), underscoring a significant focus on AI innovation in physical operations. This strategic move positions the company to leverage insights from industry leaders managing complex operations that encompass vast workforces and critical equipment. The CAB members represent a diverse array of sectors, including logistics, safety, and environmental health, and their real-world experiences will directly inform Samsara's technology development.
Investors should note that Samsara’s proactive engagement with its advisory board showcases a commitment to continuous improvement and innovation, critical factors for maintaining competitive advantage in the tech-driven operational landscape. The company's recent innovations—such as the AI-powered Samsara Coach and ruggedized Asset Tag XS—illustrate a clear trajectory toward integrating AI with operational efficiency and safety enhancements.
Furthermore, with the backdrop of a growing emphasis on safety and efficiency in industrial operations, the anticipated outcomes from products driven by CAB feedback could catalyze increased adoption of Samsara’s solutions. Their efforts are particularly relevant given the staggering statistic that last year alone, their customers prevented nearly 380,000 accidents, highlighting a tangible impact on operational safety.
However, while the prospects appear promising, potential investors should monitor the competitive landscape closely. As new players enter the market with similar technological offerings, Samsara must continue to innovate swiftly to preserve its market position. Furthermore, understanding the customer retention rates and feedback from the CAB will be crucial.
Ultimately, investing in Samsara at this juncture may be prudent for those who value companies at the forefront of leveraging AI to enhance operational effectiveness. Keeping a close eye on their developments leading up to the Beyond conference in June 2026 can provide valuable insights into future growth trajectories.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Industry leaders join Samsara to define the future of operations and shape how AI-powered safety and intelligence is delivered to billions of frontline workers
Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced its 2026 North America Customer Advisory Board (CAB). Its members run some of the world’s most complex operations, managing vast frontline workforces and critical equipment that drive significant economic value. The board provides operational insights that help Samsara build solutions that create immediate impact.
"Joining Samsara’s Customer Advisory Board gives us a direct hand in shaping the next decade of operations,” said Chris Roberts, Chief Environmental Health and Safety Officer at Ecolab. “By sharing our teams’ real-world experiences, we’re helping build solutions that have a clear and powerful impact in the field. It’s a collaborative community with a shared goal: making operations safer and more efficient for everyone."
The distinguished members of Samsara’s 2026 North America Customer Advisory Board include leaders from organizations such as:
- AAA Mountain West Group , Dan Hutchison, Executive Vice President, Road Service
- ArcBest , Don Davis, Vice President, Fleet Services
- Asplundh , Farrukh Rafiq, Vice President, Fleet Operations
- AWP Safety , Craig Young, Chief Information Officer
- Ben E. Keith , Dan Harvick, Senior Vice President, Enterprise Risk
- BNSF Railway , Matthew Garland, Executive Vice President and Chief Operations Officer
- BrandSafway , Mark Harrington, Global Vice President, Health, Safety, and Environment
- Centuri , Jason Lentz, Senior Vice President, Fleet and Procurement
- Dairy Farmers of America , Tom Murray, Chief Logistics Officer
- DHL Express , Fred Matthews, Senior Project Manager, Safety Programs
- DHL Supply Chain , Jennifer Miller, Vice President, Integrated Transportation
- Dohrn , Robert Howard, President and Chief Operating Officer
- Ecolab , Chris Roberts, Chief Environmental Health and Safety Officer
- Estes , Todd Florence, Chief Information Officer
- Ferrellgas , Tamria Zertuche, Chief Executive Officer and President
- First Student , Sean McCormack, Chief Information Officer
- GardaWorld , Joe Smith, Vice President, Customer Support Services
- Liberty Energy , Michael Tuomi, Director, Health, Safety, Environment, Compliance and Training
- Loblaws , Wayne Scott, Senior Director, Transport Maintenance
- MacAllister , Bill Dollard, Director, Corporate Fleet
- Martin Marietta , Greg Lahrman, Vice President, Enterprise Excellence
- Maxim Crane Works , Dave Reed, Chief Information Officer
- Mohawk Industries , Andy Yearout, Senior Vice President, Supply Chain
- NiSource , Bill Jefferson, Chief Operations Officer
- Nutrien Ag Solutions , Adam Lorenz, Senior Director, Fleet and Procurement Operations
- Old Dominion Freight Line , Chris Kelley, Senior Vice President, Operations
- Performance Food Group , Tom Olitsky, Vice President, Safety
- Pike , James Banner, Senior Vice President, Administration and Safety
- Primoris Services Corporation , Eric Amlee, Vice President, Fleet
- PS Logistics , Mauricio Paredes, Vice President, Technology
- QXO , Damien Katzenmeyer, Vice President, Fleet and Logistics
- Republic Services , Brett Rogers, Vice President, Operations Technology
- Saia , Tarak Patel, Executive Vice President and Chief Information Officer
- Southeastern Freight Lines , Michael Owings, Vice President, IT Solutions
- Southern California Edison , Karan Kumar, Director, Transportation Services
- SRM Concrete , Samantha Prince, Chief Safety Officer
- Summit , Adam Silbernagel, Senior Vice President, IT
- Sysco , Kevin Thomas, Global Vice President, Environmental Health and Safety, Operational Shrink Risk, Transportation Safety, and Occupational Health
- TNT Crane , Sunil Gupta, Chief Information Officer
- UNFI , Tehzin Chadwick, Chief Safety Officer
- UniFirst , Matt Croatti, Senior Vice President, Operations
- USIC , Tom Karnowski, Vice President, Environment, Health, and Safety
- Werner Enterprises , Daragh Mahon, Executive Vice President and Chief Information Officer
- XPO , Greg Pawelski, Vice President, Health and Safety
The CAB’s input directly shaped recent innovations like Samsara Coach , an AI-powered coaching experience that delivers personalized, real-time guidance to drivers, and the Asset Tag XS , a compact, ruggedized tracker that brings visibility to even the smallest high-value assets. These leaders also play a critical role in advising on the breakthrough products Samsara is set to unveil at its Beyond conference this June.
“Last year, our customers prevented nearly 380,000 accidents—that is hundreds of thousands of lives changed,” said Johan Land, SVP of Product at Samsara. “Our Customer Advisory Board is the heartbeat of our innovation. We listen to the problems our customers face and co-create products to pioneer a safer, more efficient future for physical operations. We are truly proud to build alongside them.”
Samsara Connects the People of Physical Operations
Samsara is committed to bringing people together from every corner of physical operations. By creating forums across the world, Samsara helps the industry connect and share insights that drive innovation and strengthen performance. These include:
- Samsara Driver Council : Monthly virtual sessions where drivers across industries connect and work alongside Samsara to build solutions that enhance the experience behind the wheel.
- Samsara Spark : Brings together operations leaders through multiple virtual sessions per month. Members network with peers tackling similar large-scale challenges and share ideas on how technology can best support them.
- Samsara User Groups : In-person events that enable customers to learn and be hands-on with the latest innovations. Sessions allow leaders to share strategies for overcoming operational obstacles and build industry connections within the region.
- Samsara Global Safety Summits : 19 in-person events across the U.S. and Canada that explore how AI detections and automation move the needle from reactive monitoring to a proactive safety culture.
- Samsara Beyond : The premier event for the world of physical operations. Taking place June 23–26, 2026, in Las Vegas, NV, with Go Beyond events—catered to international and public sector audiences—held throughout 2026.
To learn more about Samsara’s community programs, visit here .
About Samsara
Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260324779192/en/
Stephanie Burke
Samsara
media@samsara.com
FAQ**
How does Samsara Inc. Class A IOT plan to utilize insights from its 2026 North America Customer Advisory Board to drive future innovations in AI-powered safety and operational efficiency for frontline workers?
What specific breakthroughs does Samsara Inc. Class A IOT expect to unveil at its Beyond conference in June 2026, and how will these innovations address the needs of complex operations?
How does Samsara Inc. Class A IOT differentiate its Connected Operations® Platform from competitors in the market, especially in terms of customer collaboration and feedback mechanisms?
In what ways does Samsara Inc. Class A IOT measure the impact of its technology on customer operations, particularly regarding safety improvements and operational efficiency achieved through their AI-powered solutions?
**MWN-AI FAQ is based on asking OpenAI questions about Samsara Inc. Class A (NYSE: IOT).
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