MMA.INC Reports 145% Year-on-Year Growth in BJJLink Subscription Revenue
MWN-AI** Summary
Mixed Martial Arts Group Limited (NYSE American: MMA), operating as MMA.INC, reported an impressive 145% year-on-year growth in subscription revenue for its BJJLink platform, indicating a strong market adoption for the technology tailored to Brazilian Jiu-Jitsu academies. This substantial increase, reported for the twelve months ending December 31, 2025, reflects a growing recognition among martial arts academies of the limitations of generic fitness software. With BJJLink's architecture designed specifically for combat sports, it offers features like belt progression systems and community engagement tools that traditional fitness software lacks.
CEO Nick Langton noted that BJJLink’s growth underscores the effectiveness of MMA.INC's strategy to identify high-quality assets within the martial arts ecosystem and foster their development. As the global interest in martial arts escalates, more academy owners are transitioning to specialized platforms catering to their unique operational needs, further fueling demand for BJJLink.
Beyond its current success, MMA.INC is poised to continue its expansion through a strategic pipeline of acquisitions, which are anticipated to catalyze further growth in 2026. The company’s ongoing efforts to build a comprehensive combat sports technology ecosystem aim to connect martial arts participants globally while enhancing user engagement through initiatives like the "Get Paid to Train" program, which rewards involvement in training and community activities.
MMA.INC’s robust platform features over 800 verified gyms and 75,000 active students across multiple countries, positioning it as a significant player in the martial arts landscape. The company's commitment to enhancing its technology infrastructure reflects a dedication to delivering exceptional value within the ever-evolving combat sports industry.
MWN-AI** Analysis
Mixed Martial Arts Group Limited (MMA.INC) has reported an impressive growth in its BJJLink subscription revenue, which surged by 145% year-on-year for the year ending December 31, 2025. This remarkable performance indicates not only robust demand for specialized solutions but also underscores the shift within martial arts academies towards technology that caters specifically to their unique operational needs.
As traditional fitness software fails to meet the specific requirements of martial arts academies—such as belt progression and class structuring—BJJLink’s tailored platform is quickly becoming an indispensable tool. The company’s move towards an AI-driven sales and marketing engine to improve conversion rates further strengthens its market positioning. This strategic foresight suggests that MMA.INC's management is not only responding to current demands but is also poised to capitalize on future trends.
With a strong active pipeline of strategic acquisitions anticipated to drive further growth into 2026, investors should consider the potential for long-term value creation. MMA.INC’s ongoing investment in its technology ecosystem, combined with its burgeoning network of over 800 verified gyms and 75,000 active students, positions the company as a leader in a niche yet expanding market.
Prospective investors should evaluate MMA.INC as an opportunity that benefits from the broader trend of digitization in fitness and martial arts, suggesting promising upside potential. However, it is crucial to remain cautious of inherent market risks highlighted in previous reports. Continuous monitoring of revenue streams, user engagement metrics, and the competitive landscape will be essential for assessing the sustainability of growth going forward.
In conclusion, with its significant year-on-year growth in BJJLink subscription revenue and a focused strategy on acquisition and adaptation, MMA.INC represents an attractive proposition for investors looking to capitalize on the evolving martial arts ecosystem.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Highlights
- BJJLink subscription revenue grew 145% year-on-year
- Rapid adoption as the leading purpose-built platform for martial arts academies
- AI-driven sales and marketing engine deployed to accelerate pipeline and conversions
- Academies increasingly migrating from generic fitness software to martial arts-specific platforms
- Active pipeline of strategic acquisitions expected to drive additional catalysts in 2026
New York, NY, March 10, 2026 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry, today announced that subscription revenue from its BJJLink platform grew 145% year-on-year for the twelve months ended December 31, 2025 compared with the prior year.
BJJLink is a market leading digital platform purpose built for Brazilian Jiu-Jitsu academies, providing an integrated solution for academy management, student engagement and community growth. The platform architecture is also highly adaptable across multiple martial arts disciplines and combat sports academies, an area where traditional boutique fitness software providers have struggled to effectively serve the market.
As global martial arts participation continues to grow, academy owners are increasingly seeking technology platforms designed specifically for combat sports, including belt progression systems, class structures, athlete development pathways and community-driven gym cultures.
This growing recognition that generic fitness software does not adequately serve the martial arts ecosystem is driving strong demand for BJJLink and accelerating adoption across academies worldwide.
Nick Langton, Founder and CEO of MMA.INC, said:
“BJJLink’s 145% subscription revenue growth highlights the strength of our strategy of identifying high-quality, high margin assets within the martial arts ecosystem and accelerating their growth inside the MMA.INC platform. Martial arts academies operate very differently to traditional fitness businesses, and many gym owners are discovering that generic gym platforms simply don’t meet their needs.
BJJLink was built specifically for combat sports academies, and the growth we’re seeing reflects increasing demand for a platform that deeply understands this market. As we continue to expand our technology ecosystem and pursue high quality acquisitions, we expect this strategy to deliver further growth and important market catalysts throughout 2026.”
MMA.INC continues to scale its combat sports technology ecosystem through strategic acquisitions, partnerships with leading gyms and athletes, and integrated digital platforms connecting martial arts participants globally. The Company remains actively focused on high-quality acquisitions expected to generate further strategic and market catalysts throughout 2026.
BJJLink is a core pillar in MMA.INC’s strategy to build the world’s leading technology infrastructure for the martial arts industry.
About Mixed Martial Arts Group Limited
With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms and 800 verified gyms across 16 countries across its various assets, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders:
- A Global Platform: With over 800 verified gyms, 75,000+ active students already training across 16 countries, MMA.INC connects local gyms with global communities in a single, connected network of value.
- Get Paid to Train: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged on chain and can be redeemed for real rewards.
- One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other.
For more information, visit www.mma.inc
Disclaimer
As we continue to develop our plans discussed above, they could change and there can be no assurance as to any final outcome.
The information provided in this press release is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. This press release does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.
Forward-Looking Statements
This press release contains forward-looking statements. Any statements contained herein regarding our strategy, platform development, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
Mixed Martial Arts Group Limited
E: andrew@mma.inc
FAQ**
How does Alta Global Group Limited MMA plan to maintain its impressive 145% year-on-year revenue growth for the BJJLink platform while expanding its technology ecosystem?
What specific strategic acquisitions is Alta Global Group Limited MMA targeting to enhance BJJLink's capabilities and further drive growth in the martial arts industry?
How is Alta Global Group Limited MMA addressing potential risks associated with participant churn and cancellations on the BJJLink platform to ensure sustainable revenue growth?
In what ways is Alta Global Group Limited MMA's AI-driven sales and marketing engine expected to impact the user acquisition and retention for the BJJLink platform moving forward?
**MWN-AI FAQ is based on asking OpenAI questions about Alta Global Group Limited (NYSE: MMA).
NASDAQ: MMA
MMA Trading
-1.95% G/L:
$0.4333 Last:
68,293 Volume:
$0.445 Open:



