RESTON, Va., Sept. 12, 2023 /PRNewswire/ -- As the NFL kicks-off its 2023-2024 season, Comscore, a global trusted partner for planning, transacting, and evaluating media, today announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation's oldest professional sports teams.
The two-year agreement includes the continued use of Comscore's cutting-edge local television and digital measurement solutions as well as an extension of Comscore's social measurement platform, providing a comprehensive measurement package for the Green Bay Packers.
One of the most-storied franchises in the history of the sport, the Packers have won the most championships of any NFL team, with 13 in total, and it's the third-oldest franchise in the League, dating back to 1919. The Green Bay Packers also boast one of the most devoted fanbases in all of sports. Fans tune into Packers games as well as their original programming such as Packers Live and Total Packers with Matt LaFleur. Of note will be Comscore's measurement of the Packers 16 markets where their shows air. Comscore's Local TV measurement allows for a comprehensive look at what Packers fans are watching in support of programming insights and ad sales.
"We pride ourselves on knowing and understanding our ...