In a significant move blending traditional web domains with blockchain technology, domain registration and web hosting firm GoDaddy (NYSE: GDDY) announced on Monday a partnership with Ethereum Name Service (ENS).
The partnership aims to integrate domain names with blockchain-based naming systems, offering a seamless experience for users at no additional cost.
What Happened: Paul Nicks, president of Domains at GoDaddy, emphasized the company's commitment to innovation in the domain industry.
"Partnering with ENS presents our customers with a unique opportunity to experience the fusion of domain names and blockchain technologies," Nicks stated, highlighting the benefits for users in both domains and blockchain sectors.
Nick ...
Ethereum Name Service To Bridge Domain And Blockchain Worlds>Full story available on Benzinga.com