They say that a reverse stock split is often the kiss of death, but Groupon (NASDAQ: GRPN) is having a pretty sweet afterlife. The local experience discounter has seen its stock move higher since its first day of trading after executing a 1-for-20 split two months ago. Groupon stock has risen nearly 150% since bottoming out in mid-March.
Groupon still has a long way to go to regain its initial Wall Street buzz. This will be the fourth year in a row of declining revenue. There's also no shortage of skeptics shaking their heads at the rally. Short interest is at a four-year high. However, there's still a lot to like in this potential turnaround story. Let's size up the good and the bad to see if Groupon stock is worth adding to your portfolio.
Image source: Groupon.