CRTO - Albertsons Media Collective Selects Criteo to Power its Retail Media Ecosystem | Benzinga
Criteo will support both demand and supply-side advertising offerings to drive measurable commerce?outcomes for Albertsons Media Collective's CPG brand and agency partners
NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Criteo (NASDAQ:CRTO), the commerce media company, today announced a new partnership with Albertsons Media Collective, the retail media arm for the Albertsons Companies (NYSE:ACI), to enhance its cutting-edge retail media network. As Criteo continues to extend its leadership in the consumer-packaged goods (CPG) and grocery space, this partnership will support Albertsons Media Collective's onsite sponsored ad offerings, while Criteo plans to expand to newer ad formats like commerce display and sponsored video in the coming months.
Together, Criteo and Albertsons Media Collective will offer CPG brand partners access to premium inventory and excellent campaign execution through flexible integrations with Criteo's demand and supply-side offerings. With Commerce Max, Criteo's self-service demand-side platform (DSP), Albertsons Media Collective can onboard first party data, in-store sales data, and comprehensive shopper signals to empower advertisers to reach Albertsons shoppers across its owned and operated properties. In addition, Criteo's retailer monetization suite, Commerce Yield, will allow for Albertsons to continue to monetize its online assets and tap into new incremental demand driven by Criteo. Both Commerce Max and Commerce Yield will be available as self-service solutions via Criteo's Commerce Media Platform and Albertsons' Media Collective.
The combination of Commerce ...