PDD - Alibaba Signs David Beckham As Global Brand Ambassador For E-Commerce Platform | Benzinga
Alibaba (NYSE:BABA) has enlisted soccer legend David Beckham as the international brand ambassador for its e-commerce platform, AliExpress.
What Happened: The partnership aims to boost AliExpress’s global presence amid fierce competition from rivals like PDD Holdings (NASDAQ:PDD) and Shein. AliExpress has not disclosed the financial terms of Beckham’s endorsement deal, CNBC reported on Monday.
AliExpress plans significant promotions, including ticket giveaways for the UEFA European soccer championship, which begins in mid-June.
“AliExpress is helping fans get even closer to UEFA EURO 2024™ ...