WMT - Amazon Amps Up Delivery Speed and Trust to Tackle Alibaba Rivals Temu and Shein's Rapid US Expansion | Benzinga
Amazon.Com Inc (NASDAQ:AMZN) is focusing its strategic efforts on countering the rise of emerging e-commerce platforms PDD Holdings Inc (NASDAQ:PDD) Temu and Shein, recognizing them as significant competitors in the online retail sector.
These platforms, originating from China, have swiftly gained traction in the U.S. market, directly targeting Amazon’s customer base.
Temu, in particular, has launched a massive advertising campaign, securing its position as the leading advertiser on Meta Platforms Inc (NASDAQ:META) in 2023.
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To maintain its competitive edge, Amazon is leveraging its strengths in customer trust and speedy delivery, the Wall Street Journal reports.
The company is expanding its same-day delivery offerings, especially ...