SIRI - Apple Plans On Revamping Siri During AI Reorganization: What's Going On? | Benzinga
Apple Inc (NASDAQ:AAPL) is reportedly revamping Siri after executives Craig Federighi and John Giannandrea tested OpenAI’s ChatGPT, per the The New York Times. The overhaul, driven by concerns over AI’s impact on the smartphone market, marked Apple’s reorganization towards generative AI.
Per the newspaper’s report, the new Siri promises improved conversational abilities and is set to debut at Apple’s developers conference.
Despite advantages like device distribution and semiconductor technology, Apple has struggled to develop a comprehensive AI strategy.
The New York Times report highlighted how Apple enhanced Siri’s capabilities rather than creating a chatbot like ChatGPT. Instead, the company was improving Siri’s existing functions such as setting timers, managing appointments, creating lists and summarizing text messages.
Challenges at Apple meanwhile include resource allocation ...