TROW - BALTIMORE ORIOLES AND T. ROWE PRICE ANNOUNCE MARQUEE SPONSORSHIP AGREEMENT WITH JERSEY PATCH | Benzinga
Deal coincides with new team ownership, refreshed corporate branding from T. Rowe Price
BALTIMORE, June 10, 2024 /PRNewswire/ -- The Baltimore Orioles and T. Rowe Price are thrilled to announce a marquee partnership that makes T. Rowe Price the exclusive investment and wealth management sponsor of the baseball club. The centerpiece of the deal is a T. Rowe Price-branded uniform patch that will adorn the sleeve of Orioles players' jerseys for all regular season and Postseason games, beginning tomorrow, June 11, when the Orioles will host the Atlanta Braves for an evening game at Oriole Park at Camden Yards.
The exclusive sponsorship coincides with new ownership of the Baltimore Orioles, led by Baltimore native and lifelong Orioles fan DAVID M. RUBENSTEIN and his partners at Charm City Sports Partners, LLC, and a new global initiative by T. Rowe Price to raise brand awareness highlighting its standing as one of the world's premier active asset managers.
"T. Rowe Price has called Baltimore home since our founding. We are deeply committed to the City — as is the Orioles organization," said ROB SHARPS, Chief Executive Officer and President of T. Rowe Price. "We are very excited to invest in our hometown team and our community, and we believe this partnership will help us attract more clients in the years to come."
"We are ecstatic to enter into this partnership with T. Rowe Price and welcome them as the first organization to associate their name and brand on our uniforms," said T.J. BRIGHTMAN, Orioles Senior Vice President and Chief Revenue Officer. "This partnership acknowledges the strong Baltimore Orioles brand, and we are elated to bring together two Baltimore institutions to positively impact our Birdland community."
In addition to the jersey patch, the sponsorship agreement includes several elements aimed at elevating T. Rowe Price's brand locally, nationally, and globally, including ballpark signage, media, and hospitality assets, as well as ...