FISI - Blake Jones Named Chief Marketing Officer of Five Star Bank | Benzinga
ROCHESTER, N.Y., Sept. 18, 2023 (GLOBE NEWSWIRE) -- Financial Institutions, Inc. (NASDAQ:FISI), parent company of Five Star Bank ("Five Star" or the "Bank"), SDN Insurance Agency, LLC, and Courier Capital, LLC announced that Blake Jones has joined as Senior Vice President, Chief Marketing Officer of the Bank.
In this role, Ms. Jones will support development of the strategic framework and long-term vision for the Bank. She will lead both marketing and analytics on an enterprise-wide basis, focusing on strategy, brand and performance marketing, and audience insights. Ms. Jones will report to Justin K. Bigham, Executive Vice President, Chief Community Banking Officer.
"As Five Star Bank grows and evolves for the future, Blake's experience leading diversified financial services brand development will be immensely valuable," said Mr. Bigham. "I look forward to her contributions and fresh perspective as ...