OMC - Booking Holdings to Boost Customer Base With PHD Deal | Benzinga
Booking Holdings Inc.'s (NASDAQ: BKNG) subsidiary, Priceline, recently selected Omnicom Group's (NYSE: OMC) PHD as its media agency partner.
The Omnicom Group partnership will help Booking Holdings drive its brand value on the back of innovative and precision marketing solutions.
Booking Holdings is expected to gain solid customer momentum for its Priceline platform on the back of its latest partnership.
Booking Holdings Inc. Price and Consensus
Booking Holdings Inc. price-consensus-chart | Booking Holdings Inc. Quote
Expanding Partnerships Aid Customer Momentum
Per an MMR report, the online travel booking market is likely to reach $1.18 trillion by 2030, witnessing a CAGR of 9.7% between 2024 and 2030. Booking Holdings is well-poised to capitalize on this growth opportunity on the back of its growing customer base.
Expanding partnerships have been the key driver for its customer momentum.
In this regard, Priceline's long-term partnership with Amadeus to enhance its air distribution and IT capabilities, allowing Priceline to access content through the Amadeus Travel Platform, remains noteworthy.
Priceline can also access Amadeus' unique air content and a Custom Search solution, providing customers with personalized offers and driving ...