MO - Cannabis Vs. Coca-Cola And Marlboro: Marijuana Market Growth Outpaces Alcohol Tobacco And CPG Giants | Benzinga
Recent financial data from Beacon Securities compares key financial metrics across the alcohol, tobacco and cannabis industries, showing that cannabis is set to outpace major players like Coca-Cola (NYSE: KO), Marlboro (NYSE: MO), and Budweiser (NYSE: BUD) in market growth.
Financial Metrics
The EV/Sales ratio, which compares a company’s total value, including debt to its annual sales helps investors see the cost per dollar of sales. A lower EV/Sales ratio suggests a company might be undervalued, indicating a potential investment opportunity, while a higher ratio could imply overvaluation.
Beacon’s report shows the EV/Sales ratios for 2024 and 2025 as follows:
- Alcohol: 3.6x and 3.4x
- Tobacco: 4.0x and 3.9x
- Consumer Packaged Goods (CPG): 3.4x and 3.3x
- Canadian Licensed Producers (LP): 1.4x ...