CAUD - Collective Audience Signs Sports & News Talk Media Leader Genesis Communications | Benzinga
NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (NASDAQ:CAUD), a leading innovator of audience-based performance advertising and media, has signed Genesis Communications, the Tampa Bay-based radio sports and news talk leader as a new publishing partner on AudienceDesk™ powered by AudienceCloud™.
Genesis' popular radio stations, SportsTalk Florida and NewsTalk Florida, cover a population of more than 6 million across western Florida. Associated ad-driven website properties include SportsTalkFlorida.com and NewsTalkFlorida.com, along with their social media presence across X, Facebook and YouTube.
Genesis' media properties provide a digital connection for local and national sports content, commentary and breaking news. Recognized by Google as an official news source, it reports on all Florida pro teams with Emmy award-winning writers contributing daily. It is also a broadcast partner with the New York Yankees for Tampa, Florida.
Genesis' advertiser and content management processes will be integrated and managed by AudienceDesk, an innovative new AdTech and MarTech solution Collective Audience officially unveiled earlier this week. AudienceDesk brings together publisher supply, brand and agency demand with unique audience data, all on the unified platform of AudienceCloud.
AudienceCloud's AI-driven capabilities and data infrastructure empowers marketers and publishers with a next generation technology stack that includes applications that enable them to easily and cost efficiently build, reach, connect and monetize using a singular user-friendly interface.
The solution gives advertisers and publishers, like Genesis and its ad partners, a unified trading desk to create, forecast, serve, monetize, measure and optimize with greater user engagement, higher brand recall and more precise user data.
According to Genesis CEO and 25-year veteran broadcaster, Bruce Maduri: "AudienceDesk provides us for the first time a single platform that meets all of our needs, totally replacing the fragmented collection of sources and tools that have shackled us for years, constraining our growth and opportunities. We plan to leverage AudienceCloud's infrastructure to power the advertising and data for all of our sites and support our planned national expansion."
AudienceCloud introduces the industry's first open audience-based ecosystem for digital advertising and media with powerful features and benefits. Its groundbreaking modern infrastructure is comprised of the most advanced, customizable modules designed to take on today's new cookieless, audience data-driven advertising world.
Easy-to-deploy APIs can also integrate AudienceCloud into existing third-party platforms, dashboards, and environments.
"AudienceDesk has transformed our own digital platform with a full audience-based advertising and data infrastructure that enables us to easily create unique ad campaigns for our brand and agency partners," added Maduri. "These campaigns can run across our various sites and as well through the broader Collective Audience ecosystem of media partners."
Maduri anticipates that being more directly connected and outcome-driven ad campaigns will enable Genesis to increase the value of its audiences and ad inventory by removing the traditional middleman and associated costs and inefficiencies. The end-to-end, self-serve AI enabled platform will allow Genesis to fully automate its advertising and data workflows.
Collective Audience CEO, Peter Bordes, stated: "We are very excited to welcome Genesis onto our AudienceDesk platform. While we can bring tremendous benefits to their media properties and customers, they will also contribute uniquely valuable source of audience data for advertisers on our platform."
Collective Audience will be helping Genesis integrate ...