PKW - Comcast's Market Valuation Does Not Reflect Fair Value For It's Significant Growth Portfolio: Analyst | Benzinga
Benchmark analyst Matthew Harrigan reiterated Comcast Corp (NASDAQ:CMCSA) with a Buy and a $55 price target.
Dan Lovinger, NBC's president of ad sales and partnerships, announced that NBCU has already won $1.2 billion in commitments, on pace for a record Olympic tally including more than $350 million from new advertisers.
The analyst said the amount of commitment won is already just marginally behind the $1.25 billion in national advertising achieved for the Tokyo Games.
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The Olympics are especially integral to Peacock's ongoing momentum, with all events streaming with record concomitant digital advertising.
As per Harrigan, all inventory for the opening and closing ceremonies has now been sold out.
Top categories include nonalcoholic beverages, CPG, financial services, and retail, with entertainment also advancing.
He reflected on NBCU's partnership emphasis and said that nearly 95% of individual primetime ...