WMT - Cyber Five Sales Mixed: Amazon Leads Pack With Top Categories Beauty Kitchen Toys | Benzinga
Cyber Five Online sales in the U.S. showed mixed results, with Adobe Analytics reporting a 7.8% year-over-year increase to $38 billion, exceeding Adobe's $37.2 billion forecast.
Cyber Monday alone generated $12.4 billion, surpassing expectations. However, Salesforce data indicated a lower growth rate, with Cyber Five sales up by only 5% and Cyber Monday sales increasing by 3% overall.
Discount levels varied, with electronics peaking at 31% and apparel at 23%.
Some retailers like Amazon.com Inc (NASDAQ: AMZN) and Walmart Inc (NYSE: WMT) offered discounts up to 60% on specific items.
The average discount rate remained similar to last year, slightly increasing from 27% to 28%.
Over 200 million consumers shopped during the week — a 2% increase from the previous year. Up to 134.2 million shoppers were online, marking ...