WH - Days Inns - Canada Teams Up with Curling Canada and the Canadian Hockey League to Launch Winning National Partnerships | Benzinga
TORONTO, ON, Jan. 23, 2024 (GLOBE NEWSWIRE) -- Days Inns - Canada announces new multi-year agreements with two prominent Canadian sports organizations - Curling Canada and the Canadian Hockey League (CHL).
"We are thrilled to once again be working with Curling Canada and the Canadian Hockey League," said Ally Wesson, VP of Marketing at Days Inns - Canada. "Curling and hockey are some of Canadians' favourite winter activities, and it's an honour for Days Inn to be part of these vibrant sports. With fans, athletes and teams travelling around the country, these partnerships bring immense value not only to our guests but also to our franchise community. We encourage everyone to 'Take Back Winter' and take advantage of all the fantastic things to see and do in Canada. With over 100 locations from coast to coast, conveniently, there's a Days Inn close to all the wintery action."
Days Inns - Canada will join other recognized brands as a national partner for the 2024 Scotties Tournament of Hearts, the 2024 Montana's Brier and 2024 BKT World Women's Curling Championship. The sponsorship will feature Days Inn branded LED-animated rink boards and digital, social and print advertising. The hotel chain will also receive an opportunity to interact with curling fans from across the country via an in-venue kiosk for the closing weekends of the Scotties Tournament of Hearts in Calgary, AB and the Montana's Brier in Regina, SK.
"Curling Canada is excited to have Days Inns - Canada back for our Season of Champions Events," said Nolan Thiessen, CEO, Curling Canada. "Days Inn is an excellent match, and we eagerly anticipate working together to showcase their brand and connect them with fans at ...