DISH - DISH Media Partners with BrightLine to Power Interactive Personalized Advertising on Sling TV | Benzinga
Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.
ENGLEWOOD, Colo., Dec. 12, 2023 /PRNewswire/ -- DISH Media, today announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer's specific location), are now available on SLING. With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results. Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.