WMT - e.l.f. Beauty Expands Roblox Partnership With Real-World Commerce Test | Benzinga
e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT).
This initiative supports e.l.f.’s mission to make beauty accessible to all while engaging with its growing Roblox community, which boasts over 12 million visits.
e.l.f. has launched a virtual kiosk within its e.l.f. UP! experience on Roblox. Here, U.S. visitors aged 13 and up can purchase a limited-edition physical product, ...