UA - Fitness In 2024: If You're Going To 'Just Do It' — Do It Together | Benzinga
The echoes of the champagne corks popping have barely faded and we’re already two weeks into January — that also means that some of you who pledged on New Year’s Eve to get fitter in 2024 will be struggling through that painful fortnight barrier.
If you are struggling — don’t struggle alone. There’s plenty of evidence to suggest those who have training partners remain much more committed to the goals they set themselves.
Training partners cheer each other on, encourage you when you’re down, and celebrate with you when you’re up. Most of all, they provide company during what can be a very lonely experience.
If, however, the training’s not for you, but the investment is — keep reading as these trends for fitness in 2024 might provide some insightful investment ideas.
Get Each Other Motivated
Gym memberships are increasing — not unusual at this time of year, which is reflected in the rise in share prices of companies such as Planet Fitness (NYSE:PLNT).
The company says: “Having a gym buddy by your side provides an extra layer of motivation. On days when you ...