CHH - From Acquisition to Reposition: Choice Hotels Relaunches Park Inn by Radisson to Capitalize on Untapped Market within Portfolio of Hotels | Benzinga
Choice awards first contract to conversion hotel that offers premium value to younger travelers
NORTH BETHESDA, Md., May 2, 2024 /PRNewswire/ -- During its 68th Annual Convention in Las Vegas, Nevada, Choice Hotels International, Inc. (NYSE:CHH), one of the world's largest lodging franchisors, announced the relaunch of Park Inn by Radisson. As part of the strategy with Choice's acquisition of Radisson Hotels Americas in 2022, Park Inn by Radisson is being strategically repositioned into the premium value conversion space. Park Inn by Radisson will deliver on an unmet need tailored to the growing demographic of younger, value-conscious travelers.
"The relaunch of Park Inn by Radisson into the premium value conversion space underscores our commitment to delivering an unparalleled guest experience, inspired by the simplicity and vibrant energy of parks," said Cathy Hartman, vice president, brand strategy, Choice Hotels. "The brand has been built around a promise to brighten up every stay with a refreshing blend of color, connectivity, and convenience."
Park Inn by Radisson will cater to a new generation of ...