XIACF - How Are BYD Xiaomi And Nio Boosting Car Sales? | Benzinga
BYD Co (OTC:BYDDF) and Xiaomi Corp (OTC:XIACF) are among the Chinese automakers turning to livestreaming to boost sales in a competitive market.
Lately, executives from established and emerging carmakers, including middle-aged veterans from state-owned giants, have joined the trend to appeal to younger consumers and directly showcase their vehicles’ technology and performance.
This new approach allows companies to engage with potential customers without the high costs of traditional advertising, Bloomberg reports.
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Following a strategy ...