M - Macy's Thanksgiving Day Parade Hits All-Time Viewership Record: Here's How Many People Watched | Benzinga
For many Americans, Thanksgiving Day traditions include family, food and football. The tradition of family sometimes includes watching the Macy's Thanksgiving Day Parade prior to the start of the annual National Football League games.
The 2023 parade set new viewership records.
What Happened: Some 28.5 million viewers tuned into NBC for the 2023 Macy's Thanksgiving Day Parade That’s an increase of 6% from last year's parade.
The viewership set a record, according to The Hollywood Reporter.
The 2023 parade, which was the 97th in the event's history, is also the most-watched entertainment program of 2023 on linear television.
Comcast Corporation (NASDAQ:CMCSA) aired the annual ...