UL - Marijuana C-Suite Chronicles: Weekenders CEO Kahlil Lozoraitis Brand-Centric Leadership Philosophy For Success | Benzinga
Kahlil Lozoraitis, Weekenders Cannabis CEO and co-founder stands tall as a beacon of leadership and innovation. With a track record that boasts names like Diageo PLC (NYSE: DEO), L’Oréal SA (OTCPK: LRLCY), Danone SA (OTCQX: DANOY), The Hershey Co (NYSE: HSY), and Unilever PLC (NYSE: UL), Lozoraitis's career is a testament to his commitment to success.
His journey from the realms of branding, marketing and sustainable development to the forefront of the cannabis C-suite is marked by pivotal moments.
Weekenders Cannabis, operating in both California and New York, distinguishes itself by using top-tier sun-grown flowers to craft pre-rolls, offering consumers a nuanced and balanced high.
Brand-Centric Leadership Philosophy
Early in his career at Interbrand, Lozoraitis realized the power of creating entrepreneurs through a brand-centric approach. "Building a business with the brand idea at the core was fundamental to my leadership in the cannabis industry," he said in an exclusive interview with Benzinga, emphasizing the importance of being definitive yet nimble during crises.
Thriving Amidst Challenges
Navigating cannabis industry challenges, from a manufacturing facility robbery to a distributor going out of business, Lozoraitis stressed the significance of managing uncertainty and persistence. "Being persistent in the pursuit of our goals has been a stepping stone to our success this far," he ...