SBUX - McDonald's Ready To Launch $5 Meal Deal: Everything You Need To Know | Benzinga
Fast food giant McDonald’s Corp. (NYSE:MCD) appears to be preparing the launch of a $5 meal deal as a value proposition to cash-squeezed customers despite its recent price increases.
What Happened: McDonald’s shares rose on Friday following a report from Bloomberg signaling the company was eying a launch of a $5 meal deal, citing an anonymous source. The deal may include items such as the McChicken or the McDouble, fries and a soft drink.
A prior attempt by McDonald’s to introduce the $5 deal failed earlier in the year after franchisees vetoed the promotion, ...