UAA - MILAYSIA FULWILEY SIGNS WITH CURRY BRAND | Benzinga
Curry Brand Signs University of South Carolina Guard as its First Collegiate Athlete
BALTIMORE, March 15, 2024 /PRNewswire/ -- Under Armour, Inc. (NYSE:UA, UAA)) announced today that it has signed University of South Carolina guard MiLaysia Fulwiley to a multi-year NIL (name, image, and likeness) partnership with Curry Brand. As the first collegiate athlete to sign with Curry Brand at an Under Armour school, Fulwiley will wear Curry Brand footwear on the court throughout the remainder of her college career at the University of South Carolina. Off the court, she will be a brand ambassador, expanding the Curry Brand's reach and commitment to change the game for good across the collegiate and women's basketball landscape. Fulwiley will also collaborate with the Curry Brand team on player exclusives, highlighting the best of the brand and showcasing her personality and style.
"We are thrilled to have MiLaysia officially join the Curry Brand family," said Ryan Drew, the GM of Curry Brand. "MiLaysia embodies the type of athlete with whom we love to partner: she is a highly motivated, talented and community-driven young athlete who works every day to compete at the highest level. As we continue to grow and diversify the Curry Brand, we are excited to partner with her and deepen our roots in the collegiate athlete community."
Before coming to this partnership, Curry Brand was a part of Fulwiley's life and basketball journey. A native of Columbia, SC, where she now plays collegiately, Fulwiley played her final season of AAU basketball for Team Curry, the AAU team sponsored by Stephen Curry ...