BROS - New Leadership and Digital Marketing Tactics Set to Boost Dutch Bros Long-Term Growth: Analyst Upgrades Stock | Benzinga
Stifel analyst Chris O'Cull upgraded the shares of Dutch Bros Inc (NYSE:BROS) from Hold to Buy and raised the price target from $32 to $35.
The analyst is positive about BROS' management changes and a transition plan to ensure the company has a high probability of achieving its long-term targets.
Taking too long a time to build management teams with good transition plans results in performance lags, unpaid bonuses, executives getting frustrated, and share prices falling.
In March of 2023, the company modified the points awarded per purchase in its Dutch Rewards program, reinvesting the savings in ...