TRMR - Nexxen Enhances Leadership Team Further Bolstering CTV Expertise Across Advertising Ecosystem | Benzinga
NEW YORK, Oct. 04, 2023 (GLOBE NEWSWIRE) -- Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced the appointment of two key executives to its leadership team. A reflection of the company's ongoing commitment to growing its brand and customer base, Nexxen has hired Ben Kaplan as Chief Marketing Officer and Ariel Deitz as Vice President, Enterprise Sales.
Kaplan joins with wide-ranging credentials in both brand and product marketing, having led teams across the digital advertising supply chain for more than 14 years at major media and technology companies including Meredith Corporation, X (formerly known as Twitter) and, most recently, sell-side platform PubMatic. With extensive experience liaising between product, marketing and commercial groups, Kaplan will play a pivotal role in shaping and elevating Nexxen's brand presence and narrative, evangelizing its products and services on a global scale.
"Our industry has been striving to bridge the gap and increase the connection between consumers and brands for years now – especially through CTV and video – and Nexxen is really at the epicenter of that shift," said Kaplan. "I'm looking forward to telling that story in market, advancing and complementing the work we've already been doing and boosting our brand recognition, particularly on the heels of the company's rebrand this summer."
Nexxen also recently welcomed Deitz to its commercial leadership team. Deitz comes from Amazon Ads and brings 18 years of experience in sales, having consistently delivered strong results for her clients across the ecosystem. With a focus on ...