PPH - Ozempic Maker Novo Nordisk Closes In On Lego As Denmark's Most Valuable Brand: Report | Benzinga
Pharmaceutical giant Novo Nordisk A/S (NYSE:NVO) is reportedly set to overtake Denmark’s iconic toymaker, Lego A/S, as the nation’s most valuable brand.
For now, Lego continues to hold the title of the nation’s most valuable brand, a position it has maintained for nine consecutive years.
However, the pharmaceutical giant is rapidly gaining ground, thanks to the surging popularity of its weight-loss drugs on a global scale.
Lego’s brand value has modestly increased by 3% in the past year, reaching approximately $8 billion. In contrast, Novo Nordisk’s brand value soared by 59% to $5.1 billion, reported Bloomberg, citing the latest 2024 country rankings by Brand Finance, released ...