PHG - Philips Norelco Taps Actor Adam Scott for New Campaign | Benzinga
Campaign encourages shavers and groomers to embrace personal growth and shape their true selves with Philips Norelco
CAMBRIDGE, Mass., April 2, 2024 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced a partnership with acclaimed actor and facial hair enthusiast Adam Scott. Scott stars in a new campaign for shave and groom brand Philips Norelco that empowers audiences everywhere to reflect on their personal growth, starting with how they shape their facial hair. The brand debuted a video featuring Scott getting ready for his next big role, in which he says he can achieve any facial hair style he wants for his character – whether it conjures up "sexy romantic lead or felon on the run" – by using Philips Norelco OneBlade. Scott unpacks the relationship between acting, facial hair and the thrill of shaving, starting with a reflection on how he learned to shave by watching actors he admired shave in movies. The video can be viewed here.
"As a known shaver, I'm excited to be working with Philips Norelco to help people get their looks just right," said Scott. "Over the years I've done my fair share of trying different looks for acting roles. 'Guy With Sideburns That Meet In The Middle As A Mustache' is a particular favorite, though my family may disagree. With Philips Norelco shavers and groomers, I get the results I want every time."
Facial hair can make a real impact on an audience and subtly convey a personality, so it's important that the tools Scott – and people everywhere – choose be easy to use, trustworthy and engineered to last. This campaign ...