BKNG - Priceline Selects Omnicom's PHD as New Media Agency of Record | Benzinga
NORWALK, Conn., June 13, 2024 /PRNewswire/ -- Today, Priceline announced the appointment of Omnicom Media Group's PHD as its new brand media agency of record. The announcement follows a competitive review to select a media agency partner to drive customer growth and brand equity for the iconic online travel agency.
The agency joins Priceline in the second year of its Cannes Lions award-winning 'Go to Your Happy Price,' brand platform, as the disruptor travel brand continues to create brand reappraisal through forward-thinking shifts in media strategy alongside innovative digital and influencer initiatives.
On the heels of a successful campaign launch year, Priceline continues to engage travelers with ...