ROKU - Prime Video Expands Ad Strategy with New Disney Veteran at Helm | Benzinga
Amazon.Com Inc (NASDAQ: AMZN) has recruited Jeremy Helfand, a former Walt Disney Co (NYSE: DIS) and Hulu executive, to lead its advertising efforts for Prime Video.
Helfand, known for his advertising innovation at Disney, will join Amazon as the Vice President and Head of Advertising.
This move coincides with Amazon's plan to introduce a new ad-supported tier on Prime Video, the Variety reports.
Advertising has been an area of growth for Amazon, growing by 21% year over year to $9.5 billion in the first quarter. It is the third-biggest player in terms of digital ad revenue in the U.S.